Ashland Leather
Website | Instagram | Facebook
Services Provided: Social Media Management, Content Creation & Creative Consulting
Client Overview
Ashland Leather is a high-quality leather goods company known for crafting premium leather products, including wallets, belts, bags, and other accessories. Founded in 2012, the company focuses on using full-grain leather, often sourced from top-tier tanneries, and handcrafts each item with attention to detail and durability. Ashland Leather is committed to producing products that age beautifully, developing a unique patina over time, which adds character and enhances the leather's natural qualities. Their dedication to craftsmanship and timeless design has earned them a loyal following among leather enthusiasts.
Objective
Elevate Ashland Leather's social media presence by positioning the brand as a lifestyle brand while maintaining its core focus on craftsmanship and design.
The goal is to demonstrate the value of Ashland’s pieces, showcasing their integration into everyday life without losing sight of traditional craftsmanship.
Additionally, we aim to drive sales by leveraging social platforms to direct traffic to the website, ensuring a seamless shopping experience that converts engaged followers into loyal customers.
Strategy
• Curated a consistent content calendar featuring high-quality product photography, behind-the-scenes craftsmanship, and lifestyle imagery to highlight the artistry and everyday use of Ashland Leather goods.
• Optimized posting strategy by analyzing historical engagement data, ensuring posts go live at peak times to maximize visibility and interaction. Captions were refined to include storytelling, product education, and compelling CTAs to drive deeper engagement.
• Strengthened community engagement by actively responding to customer inquiries, comments, and DMs, fostering brand loyalty and trust. Additionally, we highlighted and reshared customer testimonials and user-generated content to reinforce authenticity.
• Produced engaging short-form video content (Reels/TikToks) showcasing the craftsmanship process, product durability, leather patina development, and styling ideas—driving higher visibility and connecting with both leather enthusiasts and new audiences.
• Leveraged strategic hashtags & location tagging to increase discoverability among handcrafted leather communities, luxury goods enthusiasts, and heritage craftsmanship audiences, ensuring Ashland Leather reaches new, highly engaged potential customers.
Results
NET AUDIENCE GROWTH: + 124.9% INCREASE IN 2 MONTHS
Engagements: Improved from 801 to 2,220 in first 30 days
Instagram Impressions: +6.1% increase in visibility in first 60 days
Story Impression Performance: +1,690.9% increase in first 30 days
Increase in Website Traffic from Social Media: Increase in first 30 days: Facebook +1.9K%, Instagram +1.6K%, Youtube +242%
Data via Shopify
Website video produced & created by Alias Creative
Key Take Aways
• Consistent, high-quality content builds an engaged audience. Showcasing product photography, behind-the-scenes craftsmanship, and lifestyle imagery led to significant audience growth and stronger brand loyalty.
• Short-form video boosts visibility and brand awareness. Reels and Youtube Shorts featuring craftsmanship, leather durability, and styling tips led to higher engagement and increased reach across social platforms.
• Strategic posting times and community engagement strengthen relationships. Optimizing post timing and actively responding to followers resulted in stronger interactions and deeper connections with Ashland Leather’s audience.
• Social media plays a direct role in driving website traffic. A refined content and engagement strategy successfully converted social followers into website visitors, supporting overall brand awareness and potential sales.