Public Relations
Stories that shape perception. Strategies that move markets.
We don’t chase press. We create moments worth covering.
Alias PR is our answer to a noisy world: a strategic, story-first approach to brand visibility that actually means something. From earned media to thought leadership, product launches to long-lead pitching, we engineer relevance and then amplify it. Our PR team brings more than 25 years of experience representing premier brands across the hospitality and culinary industries, including luxury hotels, private membership clubs, Michelin-starred and James Beard Award–winning chefs, dining institutions, and culinary events.
Whether you're building buzz, rewriting your narrative, or just trying to rise above the noise, we’re the quiet force behind the headlines.
PR offerings tailored for hospitality, lifestyle, and founder-led brands include:
● Media Relations and Editorial Pitching Outreach to national, regional, and local press across print, digital, and broadcast. Pitches are designed to align with editorial calendars, current trends, and brand relevance.
● Press Campaigns and Brand Launches Strategic visibility support for openings, rebrands, seasonal campaigns, and new offerings.
● Executive and Founder Thought Leadership Profile pitching, byline development, and positioning for key brand voices.
● Messaging and Narrative Development Press kits, brand stories, and messaging frameworks tailored for media and public consumption.
● Influencer Collaborations and Strategic Partnerships Curated partnerships with creators and aligned brands to drive awareness and engagement.
● Grand Opening, Event PR and Press Previews Strategy and coverage support for hospitality launches, activations, and seasonal experiences.
● Crisis and Reputation Management and Perception Strategy Proactive narrative control, brand sentiment monitoring, and ongoing media alignment.
● Media Training and Interview Prep Coaching for executives, GMs, and spokespeople to show up confidently across media formats.
● Awards and List Submissions Research and submission support for industry awards and editorial recognition opportunities
At Alias, we don’t just amplify. We architect the narrative, then let the right people find it at just the right time.