Public Relations
Stories that shape perception & PR Strategies that move markets.
At Alias, we don’t chase press. We create moments worth covering.
Alias PR is our answer to a noisy world: a strategic, story-first approach to brand visibility that actually means something. From earned media to thought leadership, product launches to long-lead pitching, we engineer relevance and then amplify it.
About Alias PR
Our PR team brings more than 25 years of experience representing premier brands across the hospitality and culinary industries, including (and not limited to):
>> Luxury hotels
>> Private membership clubs
>> Michelin-starred and James Beard Award–winning chefs, dining institutions, and culinary events.
Whether you're building buzz, rewriting your narrative, or just trying to rise above the noise, our PR experts are the quiet force behind the headlines.
PR for Hospitality, Lifestyle & Founder-Led Brands
Alias PR provides comprehensive PR services and strategies to established, growing, and emerging brands nationwide. Offering custom packages tailored to brand’s positioning, needs, and objectives, our public relations services are designed to elevate visibility, shape perception, and strengthen brand credibility.
Each offering below reflects a strategic, story-driven approach tailored to hospitality, lifestyle, and founder-led brands.
Media Relations & Editorial Pitching
Alias PR conducts targeted outreach to national, regional, and local press across print, digital, and broadcast channels.
Every pitch is crafted to meet the moment—aligned with:
>> Editorial calendars
>> Emerging trends
>> The specific angles reporters are actively seeking.
Our approach ensures brands are positioned with clarity, relevance, and newsworthy value that earns real coverage.
Press Campaigns & Brand Launches
From openings and rebrands to seasonal initiatives and new product releases, our PR team designs press campaigns that build sustained visibility.
We develop the strategy, timing, and messaging necessary to cut through noise, ensuring your launch reaches the right journalists, publications, and audiences at the right time.
Executive & Founder Thought Leadership
We elevate key brand voices through:
>> Strategic profile pitching
>> Byline development
>> Narrative positioning.
Whether securing interviews, contributing articles, or building a consistent point of view across platforms, we help executives and founders become trusted, sought-after authorities in their space.
Messaging & Narrative Development
Strong PR starts with strong language. We create press kits, media-ready brand stories, and message frameworks that translate your value clearly and consistently.
These assets can ensure that every touchpoint—internal and external—communicates your brand’s purpose with accuracy and impact.
Influencer Collaborations & Strategic Partnerships
We connect brands with creators, tastemakers, and aligned partners who amplify reach and relevance.
Our team curates collaborations that:
>> Feel authentic and mutually beneficial
>> Help brands engage new audiences
>> Maintain a cohesive, intentional presence.
Grand Opening, Event PR & Press Previews
For hospitality launches, activations, and experiential moments, we manage the PR strategy from pre-event buzz through post-event coverage.
This includes media invitations, press preview coordination, event positioning, and on-site support, ensuring your moment lands with the highest possible visibility.
Crisis and Reputation Management & Perception Strategy
When challenges arise, we provide proactive narrative control and real-time brand sentiment monitoring.
Our PR team will guide you through media alignment, internal communications, and message discipline to preserve trust, protect reputation, and maintain clarity across all channels.
Media Training & Interview Prep
Alias PR prepares executives, GMs, and spokespeople to communicate confidently and effectively across interviews, panels, podcasts, and broadcast segments.
Training focuses on:
>> Message delivery
>> Bridging techniques
>> Difficult questions
>> Cultivating a natural, compelling on-camera presence.
Awards & List Submissions
Our PR experts identify, track, and manage submissions for industry awards, recognition lists, and editorial features.
We handle research, content development, and coordination to ensure your brand—and its leaders—are consistently represented in the spaces where credibility and visibility matter most.
Visibility Your Brand Deserves
Great PR shapes how the world sees your brand.
If it’s time to expand brand visibility, refine messaging, or amplify your next initiative, contact Alias PR.
We architect the narratives that put brands in front of the right people at just the right time.