6 Social Media Trends to Look Out for & Leverage in 2024
The hottest social media trends of 2024 are going to attract tons of attention and engagement — and they don’t have to come as a surprise.
That’s because experts have read the writing on the walls, looking at what happened in social media in 2023 and how that could define what really takes off in 2024.
Based on that analysis, here’s a peak at:
1. What social media trends are on the horizon
2. How those trends could become hugely popular in the New Year and beyond
2024 Social Media Trends: 6 Ways Social Media May Advance in the New Year
No one can predict the future, but there are no shortage of reasons to anticipate the following social media trends for 2024.
That’s because advancements in social media platforms and how businesses use them are opening up real opportunities to jumpstart these trends.
1. The Metaverse
More brands will operate in the social metaverse in 2024, creating all-new, totally unique customer experiences, digital products, and events in this space.
This means that more social platforms may create their own distinct metaverses while others work on creating more advanced metaverse experiences, like hybrid virtual-physical events or spaces.
2. More Immersive Experiences
Outside of the metaverse, social media platforms will likely offer additional immersive experiences, including augmented reality (AR) and virtual reality (VR).
While this 2024 social media trend may be relegated to filters or certain products, some industry titans could take this further via standard interactive elements built into their more “core” offerings.
3. More Artificial Intelligence (AI)
When Chat GPT made a splashy entrance on the tech scene roughly a year ago, social media — and the world — was abuzz with the power of AI and what it could mean for automating content and processes.
2024 may start to answer some of those questions, with experts predicting that AI in social media could be used in the near future to do things like…
Enhance social algorithms to improve search functionality (This could create better search functions and results within social media, bringing some platforms closer to Google’s search features in some respects.)
Personalize content delivery
Analyze user data for better targeting (for sponsored posts, for example)
4. More Video Content
Branded videos will become more prominent across nearly all social media platforms if experts are correct in their 2024 predictions.
Brand Video Reel Created by Alias - Video Marketing & Brand Video Creation
Beyond just more video content on Instagram, TikTok, and other social media, the New Year could also usher in more advancements in video content, like…
Computer-generated images (CGI) in social video content
AI-created or AI elements in social videos for brands
User-generated video content for brand social media
Bite-sized, concise videos, with brands likely pivoting away from longer videos and looking to make shorter video content
5. Expanded Social Commerce
Expect more social media marketplaces to pop up in 2024, with new options for users to shop, buy, and compare pricing for products and services on various social platforms.
For brands looking to get a leg up on this 2024 social media trend, it could be prudent to start capturing product photos and videos now. Brands that don’t procrastinate here could be ready to list products and services in these marketplaces as soon as they “open” for business.
6. Voice-Activated Tools
You may be talking to Siri’s cousin on social media soon, with many platforms working to launch voice-powered tools, including (but not limited to) voice-created content and voice-activated search.
With that, many brands may need to rethink and retool their optimization strategies, social media content, and more to target potentially vital components like…
More natural language
Spoken word variations
Slang and colloquialisms
Some will also make the smart move to offer up more video and interactive content to engage via audio, instead of simply text alone.
How to Get Ahead & Stay on Top of Social Media Trends
Whether your brand is new to social media or experienced in the game, refining or updating your strategies for 2024 can be key to seeing more engagement and better ROIs this year and beyond.
No matter where your brand is at in its growth journey, here are some effective ways to make the most of the social media trends on deck for 2024 (even if they don’t come to fruition exactly as expected).
Update and expand your digital assets ASAP: More gorgeous photos and videos that tell a story about your products and services give you more to work with and showcase via social media.
Plan to innovate: Create a 3- to 6-month plan for testing new strategies, language, visuals, and more on social media.
Watch the competition: Look out for what competitors are doing and how they’re generating engagement. If you’re up against bigger dogs, you may learn a lot simply by looking at the competition’s posts.
Keep an eye on hashtags: Check relevant hashtags for your brand. Hashtags can point you to trending posts, other pertinent hashtags, and more.
Join groups: Get involved in more social groups to access some of the latest conversations in social spaces.
Use Google Alerts & the YouTube Trending tab: These tools can give you eyes on topics and posts gaining traction in near real time. That can help you stay on the cutting edge of the latest social media trends in 2024.
Understanding these social media trends and forecasts for 2024 can be one way to improve a brand’s social media ROIs, exposure, and engagement in the New Year.
Another more powerful way to do that is by partnering with experienced social media, visual marketing, and branding professionals — like the team at Alias.
If it’s time to make waves, go viral, or simply get more serious about social media for your brand, it’s time to contact Alias.
From digital asset creation to trend management, social media management, hashtags, and beyond, our team delivers turnkey solutions, optimal ROIs, and better results.
Find out what we can do for you by reaching out via the contact form below.