theWit Hotel Social Media Marketing

Reimagining theWit Hotel’s Social Strategy from the Ground Up

Located in the heart of downtown Chicago, theWit isn’t just a hotel—it’s a statement, a lifestyle, and a beautiful backdrop for incredible, share-worthy experiences.

Known for bold interiors, a stunning rooftop, and a guest experience blending energy with elegance, theWit needed a social media strategy that could channel the charisma of the on-property experience.

That’s where Alias came in.

Going far beyond refreshing feeds, we engineered a digital presence as layered, chic, and magnetic as theWit itself. From tone and timing to platform and persona, every decision was made with purpose, data, and brand alignment in mind.

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Reinvigorating Social Media for theWit: 5 Key Questions

Designing an elevated, effective, and on-brand social presence for theWit starts with the right questions, geared to unpack ideal audiences, positioning, objectives, brand culture, and other essentials. To hit the ground running, the hotel social media experts at Alias asked several crucial questions. 

Some are featured below, with a rundown of what we listened for in the answers (and why it mattered).

• 1. What are the brand values and vision?

  Crafting a strategy that feels curated—not corporate—yet still drives measurable outcomes requires a deep understanding of brand DNA.

  That’s how we kick off content, campaigns, and strategies that: 

  • Are both creatively driven and results-focused

  • Work to deliver value-focused results, rather than just looking or sounding good on paper.

• 2. How have past social media campaigns performed?

  We analyze past performance and audience behavior to understand what types of posts:

  • Engage and convert best 

  • Hold untapped opportunities 

  • Get ignored or fall flat

  This can ensure we’re creating posts that meet users where they are—visually, emotionally, socially, and behaviorally.

• 3. What moments should anchor theWit’s social content calendar?

  We align hotel events, holidays, and local happenings with social planning to drive timely, relevant engagement.

  This allows the brand to show up when—and how—audiences are already tuned in.

• 4. How does each social channel contribute to key objectives?

  We define distinct goals per platform, keeping objectives like bookings, brand awareness, sustainable visibility, and long-term loyalty at the forefront.

  This allows for a more holistic strategy optimized by specific social channels for max ROIs.

• 5. How can we integrate user-generated content (UGC)?

  We look for UGC that feels authentic but still fits theWit’s curated look and feel.

  That can substantially expand reach and trust without compromising the brand’s visual identity.

What’s Next

From rooftop reels and staff spotlights to curated city guides and user-led storytelling, Alias is reshaping and elevating theWit’s social presence to reflect the hotel’s distinctive personality with clarity, consistency, and unmatched creative depth.

Check out more of our recent projects to see how Alias advances growing brands across various sectors, channels, and objectives.