Digital Marketing Proposal

our mantra

Our team creates a unique & exciting 360 marketing solution that caters to your brand & we stick with it. Paired with Social Media, the easiest and most cost-effective PR you have, make sure your social presence is planned out and protected. High-quality images, engaging captions, and popular hashtags accompany every post.

Social Recommended Package

Elevate Package- $1750 / mo

The Elevate Package provides a balanced approach to social media management, offering a robust selection of services including consistent content creation, user engagement, and performance tracking. This package is ideal for businesses ready to take their social media presence to the next level with a tailored strategy that drives meaningful results.

monthly management cost

$1750 / month per handle

Details

3-4 posts per week

2-3 reels per month

*This flat rate covers management for a single account across both Meta platforms (Instagram and Facebook) & Youtube for any video content.

Full tierd social overview can be found here

content costs

Photography - Starting @ $750 (per Half Day)*

Photography + Video Clips - STarting @ $1250 (per day)*

*Travel Non-Inclusive

We highly recommend using our content services to maintain quality & tone of voice while we manage your social image.

SEO Recommended Package

VIP - $4000/mo

- Everything in the Core,Grow + Power Package, as well as:
- Monthly backlink acquisitions
This most agressive option would involve regularly backlink acquistion from diverse sources.
- Number of monthly backlinks depends on the type (+ vendor pricing); this would include anywhere from 1 to thousands of new backlinks/month.

*Month 1 will differ for all sites/engagements, based on what assets you have set up (and whether we need to setup Analytics, etc.)

 

Package Overview

  • - Site health audits + "cleanup" work
    - 5 to 7 pages optimized/mo.
    - monthly SEO reporting + planning
    - quarterly blog + Google Business post

    - No backlinks can be acquired at this level.
    - Monthly reporting could include a Loom video explainer (if helpful).

    *Month 1 will differ for all sites/engagements, based on what assets you have set up (and whether we need to setup Analytics, etc.)


  • - Everything in the Core/Basic Page, as well as:
    - 1 blog every other month + Google Business post
    - 8 to 10 pages optimized/mo.
    - social media optimization (which could include setting up Google Business profile)
    - Listings (~50 to 70 Directory-style listings)
    - Listing setup would be done in a month that blog writing is not done.
    - Listings are the only backlinks with this package because there's a monthly cost on our end to maintain these (& that cost pretty much eats up any budget for backlinks).

    *Month 1 will differ for all sites/engagements, based on what assets you have set up (and whether we need to setup Analytics, etc.)


  • - Everything in the Grow/Mid-Range Page, as well as:
    - 1 blog/mo. + Google Business post
    - ~12 to 15 pages optimized/mo.
    - Quarterly backlink acquisitions (could be earmarked for a PR piece)
    - Site health cleanup would likely be completed month 1.
    - "Blog" could include any type of content (i.e., service page, off-site piece, etc.),

    *Month 1 will differ for all sites/engagements, based on what assets you have set up (and whether we need to setup Analytics, etc.)

E-Mail Marketing Reccomendation

$4500 / mo

Estimated Hours: 50-80 hours per month

Deliverables + Work Flow

1. Campaign Strategy & Planning (10 hours)

Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
Coordinating with you to ensure alignment with business goals, promotions, or special events.
Ongoing evaluation of past campaign performance to refine strategies.

2. List Management & Segmentation (8 hours)

Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
Creating segments based on demographics, purchasing behavior, and engagement history.

3. Copywriting & Design (15 hours)

Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.

4. Email Setup & Execution (7 hours)

Building and scheduling each email in your email platform.
Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
Monitoring campaigns in real time to ensure smooth execution.

5. Reporting & Analytics (5 hours)

Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
Generating detailed reports with insights and actionable recommendations to improve future campaigns.

6. Ongoing Communication & Revisions (5 hours)

Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
Regular communication to adjust strategy and optimize campaign performance over time.

Cost Variables:

While the base offering is priced at $4,500.00 per month, there are several variables that may impact the final cost based on your specific needs. These include:

  • Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).

  • Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.

  • Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.

  • List Size: Larger lists can require additional management and segmentation, which may increase the time needed.

Total Monthly Investment: $10,250

Monthly investment does not include photography/videography. Content needs will be assessed after initial 30 day on-boarding.