Pam Chaney Aesthetics Proposal

Digital Marketing

our mantra

Our team creates a unique & exciting 360 marketing solution that caters to your brand & we stick with it. Paired with Social Media, the easiest and most cost-effective PR you have, make sure your social presence is planned out and protected.

Social Expectations

• Scheduling of Content

• Hashtag Creation + Research

• Monthly Engagement Reports

• User Engagement

• Management of Inquires

• On-Brand Voice in All Posts

• High-Quality Images

• High-Quality Videos

• Engaging Captions

• Trend Management

• Stories and Highlight Creation

• Digital Asset Management

Social Recommendation

Custom Package

This Custom Package provides a balanced approach to social media management, offering a robust selection of services including consistent content creation, user engagement, and performance tracking. This tailored package is ideal for businesses ready to take their social media presence to the next level with a tailored strategy that drives meaningful results.

monthly management cost

  • $2000/month

Details

  • 4 posts/week and 1-2 story features

  • 2 reels/month

Quarterly content deliverable

  • Digital Asset Capture | Photography + Short Videos focused around Pam and her

    expertise + med spa lifestyle

Website Design and Build

We create cinematic, high-performing websites that fuse design, functionality, and storytelling to elevate your brand and drive results.

Squarespace and domain registration

  • $300 annually

Website Build

  • 20 pages (including individual services) - $15,000

  • Content Video and photography -$3,000 (waived)

deliverable

  • Fully functioning website delivered in 60-90 days

SEO Services

Backed by unparalleled experience and in-depth knowledge of white hat practices, our SEO team can devise and implement custom optimization plans that put and keep your brand on track to extraordinary success in organic search.

monthly management cost

  • Grow Package $2000/month

Details

  • Site Health Audit + Clean up

  • 5-7 pages optimized/ month

  • Monthly reporting

  • Bi-Monthly Blog + Google post

  • Directory Listings

  • Backlink Acquisition

E-Mail Marketing

Our team can work within your CRM to put together effective email campaigns that blast to your customers & audience.

monthly management cost

  • $1000/ month

Details

  • 2 emails weekly

  • Utilizing current client database

Goals:

•Maximize Campaign effectiveness

•Monitor & utilize reporting + analytics

•Monthly recaps & feedback to pivot campaigns where needed

•Creative ideation to use in e-blasts

•Use fresh & creative materials in tandem with social & web marketing efforts.

•Work with your current design team for all assets.

  • 1. Campaign Strategy & Planning

    Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
    Coordinating with you to ensure alignment with business goals, promotions, or special events.
    Ongoing evaluation of past campaign performance to refine strategies.

    2. List Management & Segmentation

    Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
    Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
    Creating segments based on demographics, purchasing behavior, and engagement history.

    3. Copywriting & Design

    Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
    Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
    A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.

    4. Email Setup & Execution

    Building and scheduling each email in your email platform.
    Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
    Monitoring campaigns in real time to ensure smooth execution.

    5. Reporting & Analytics

    Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
    Generating detailed reports with insights and actionable recommendations to improve future campaigns.

    6. Ongoing Communication & Revisions

    Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
    Regular communication to adjust strategy and optimize campaign performance over time.

    Cost Variables:

    There are several variables that may impact the final cost based on your specific needs. These include:

    • Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).

    • Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.

    • Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.

    • List Size: Larger lists can require additional management and segmentation, which may increase the time needed.

Marketing Consultation

management cost

  • $65/hour

Details

  • Tailored consulting for projects as needed

We’re excited about the opportunity to partner with Pam Chaney Aesthetics to showcase your expertise and elevate your brand experience. This proposal is just the start of what we can achieve together, and we look forward to supporting your continued growth.