PR Case Studies
Our PR team brings more than 25 years of experience representing premier brands across culinary and hospitality industries.
Objective
After more than five years without PR representation, the task at hand was to put Grange Restaurant and Bar on the map, position Sacramento as an emerging culinary and leisure destination and leverage the restaurant and hotel teams to garner national media coverage.
Strategy
Coordinated a press trip (including media representatives from Marie Claire, Hemispheres, Sunset, Travel + Leisure, Bon Appetit, San Francisco Chronicle, Details, Saveurand more) and a top-tier New York Media Tour (including meetings with BonAppetit, Saveur, Food & Wine, O, The Oprah Magazine, The Food NetworkMagazine, Travel + Leisure, Conde Nast Traveler, and more)
Results
Our PR campaign of five years delivered remarkable results, showcasing LGPR’s ability to generate significant coverage for even those lesser-known chefs and restaurants in overlooked destinations
Case Study:
Chef James Syhabout
Objective:
Chef James Syhabout is renowned for having the only Michelin-starred restaurant in Oakland (Commis, two Michelin stars), bringing his authentic Laotian Thai cuisine to the Bay Area with Hawker Fare, and debuted a new cookbook under Anthony Bourdain’s publishing imprint.
As a Food & Wine “Best New Chef” alum with various James Beard Award nominations, the goal was to build awareness for Chef as a culinary leader and expert. Utilize his restaurants and cookbook contract to drive coverage.
Strategy
Our seasoned team personally worked with James on brand strategy, vetting all opportunities that come his way and was responsible for handling all media relations on behalf of him and his restaurants. This client relationship continues to ensure that we always have the ear of the top culinary media and is top among their go-to contacts
Results
James’ inaugural formal PR campaign resulted in his highest level of national and regional media visibility to date.
