Revival at the Sawyer

Services Provided: Social Media Management, Content Creation, Creative Consulting

Client Overview

Located in the vibrant Downtown Commons (DOCO) neighborhood just steps from the home of the Sacramento Kings, this airy bar and lounge open onto an expansive, landscaped pool deck overlooking the Golden 1 Center. The venue features live music, refreshing drinks, and Chef Sam's menu of craveable bites in a setting that showcases the best of the Golden State.

Objective

Revival at The Sawyer, a rooftop lounge inside The Sawyer Hotel, wanted to refine its brand identity to establish itself as more than just a hotel bar. While they sought to cross-promote to hotel guests, they also wanted to solidify their presence as a standalone destination within Sacramento’s vibrant DOCO district.
With an existing audience in place, Revival aimed to:
• Create a cohesive social presence that aligned with its elevated, California getaway vibe.
• Increase audience engagement and build a stronger connection with both locals and hotel guests.
• Promote new daily specials and events in a way that resonated with their ideal clientele.
• Differentiate from nearby sports bars by positioning Revival as a stylish, elevated alternative for craft cocktails and refined bites—a place to escape, not just watch the game.

Strategy

Developed a unified visual identity reflecting the laid-back luxury of a California retreat, blending warm, sun-soaked aesthetics with elevated cocktails and rooftop ambiance.

Balanced content between hotel guests and local engagement by:
Showcasing exclusive perks for hotel guests while maintaining broad appeal.
Highlighting Revival as a DOCO hotspot, not just an extension of The Sawyer.

Implemented an engagement-first approach by:
Introducing interactive content (polls, Q&As, and giveaways) to encourage audience participation.
Actively responding to comments and messages to build a stronger community.
Promoted daily specials & unique experiences with curated content
Positioned Revival as a sophisticated, non-sports-bar alternative by:

Emphasizing handcrafted cocktails, rooftop views, and a relaxed escape.
Avoiding heavy sports-related content and instead showcasing ambiance, mixology, and the social experience.
Focusing on the energy of the space, the artistry of the drinks, and the lifestyle of the guests.

Results

During the 2024 Sacramento Kings’ opening season—a typically slower period for Revival due to not airing the games—we successfully increased engagement and drove awareness by strategically promoting daily specials and on-property activations. As a result, we saw steady audience growth and significant performance boosts across key metrics:

-Audience Growth +0.3%
-Net Audience Growth +1,271.4%
-Published Posts +1.9%
-Impressions +21%
-Engagements +46.5%
-Engagement Rate per Impressions +21.1%
-Video Views +60.1%

In November 2024, we observed a decline in engagement, a common trend during the holiday season. However, with New Year's Eve being a major revenue driver for the property, it was essential to develop a strategy that effectively promoted the event without causing viewer fatigue. To achieve this, we increased our published content but strategically shifted the focus from the feed to Stories, ensuring the audience received key information in a more digestible, engaging format. This approach increased nearly all KPIs and successfully drove direct click-throughs to ticket sales, maximizing event visibility and conversions.