The Sawyer Hotel

Website | Instagram | Facebook

Services Provided : Social Media Management, Content Creation, Creative Consulting

Client Overview

Kimpton Sawyer Hotel in Downtown Sacramento is a standard bearer for refinement in the heart of a burgeoning city. The design-forward living room opens directly onto the two-acre plaza of Downtown Commons (DoCo), warmly beckoning guests in and sharing DoCo’s premier location and dynamic energy. Relax and recharge in our distinctive boutique hotel’s 250 elegant guest rooms and spacious suites. Recline in a luxury cabana on the spectacular third-floor pool deck with unrivaled views of Golden 1 Center. Regroup with friends, family or colleagues in one-of-a-kind event spaces. Enjoy a trendy cocktail and seasonal small bites at our rooftop bar and lounge, Revival. The Kimpton Sawyer is an exclusive, attentive retreat that is the place to be to explore the many splendors—historic and modern, urban and natural—that Sacramento has in store.

Objective

The Sawyer Hotel sought to elevate its social media presence by bringing cohesion to its page, reinforcing its status as the premier place to stay in Sacramento, and strategically leveraging its prime location in the DOCO district near Golden 1 Center to drive bookings and revenue across all departments.

Additionally, the hotel had recently transitioned its rooftop pool from a public space to an exclusive guest-only amenity, which required a thoughtful content strategy to manage public perception, and generate new sales opportunities to replace lost revenue from non-guest pool traffic.

Strategy

Established a strong, cohesive brand identity across all content—showcasing The Sawyer as an upscale, modern, and experience-driven hotel while maintaining a warm, welcoming tone.

  • Integrated Revival at The Sawyer into the hotel’s social media strategy, ensuring seamless cross-promotion of the on-site restaurant and rooftop bar to increase dining traffic from both hotel guests and locals.

  • Developed a localized content approach by positioning The Sawyer as the best place to stay in Sacramento, featuring:

    • Proximity to Golden 1 Center—highlighting The Sawyer as the ultimate destination for concerts, Sacramento Kings games, and major events.

    • DOCO’s vibrant energy—showcasing The Sawyer’s walkability to shopping, nightlife, and entertainment.

  • Proactively managed messaging around the rooftop pool policy change, ensuring followers understood the value of staying at The Sawyer while introducing alternative experiences, like: Exclusive guest perks, such as poolside food & beverage service, private cabanas, and wellness offerings. New revenue-driving activations like special stay packages, guest-only events, and premium room upgrades tied to pool access.

  • Strengthened community engagement through active responses, guest interactions, and real-time updates to boost brand loyalty and drive direct bookings.

Results

In the first full month of reporting, we saw positive growth across all key performance indicators:

  • Audience increased by 0.5%

  • Net Audience Growth rose by 13%

  • Published Posts were up 61.1%

  • Impressions grew by 19.4%

  • Engagements increased by 20.7%

  • Engagement Rate per Impressions improved by 1.1%

  • Video Views saw a 12.9% boost


During a historically low-volume month, we successfully generated enough traffic to increase brand awareness and drive higher engagement across all platforms. As a result, nearly every KPI saw a measurable increase, reinforcing the effectiveness of our strategic content approach.

Website video produced & created by Alias Creative

Key Take Aways

• A cohesive brand identity builds trust and recognition. By refining The Sawyer’s visual storytelling and messaging, we established a consistent and engaging presence that reinforced the hotel’s reputation.

• Cross-promotion strengthens both hotel and dining experiences. Tying Revival at The Sawyer into the content strategy helped drive awareness and foot traffic, benefiting both the hotel and its on-site restaurant.

• Proximity-based marketing drives bookings. Highlighting The Sawyer’s walkability to Golden 1 Center and DOCO solidified its position as the must-stay hotel for Sacramento’s biggest events.

• Messaging is key when making major amenity changes. Proactively addressing the rooftop pool transition and introducing alternative experiences helped manage public perception while maintaining strong guest satisfaction.

• Community engagement leads to brand loyalty and conversions. Active responses, real-time engagement, and guest-focused content played a key role in driving direct bookings and long-term guest retention.