Tablescapes for professional photo sessions are set up carefully, with extensive planning before the shoot and exceptional attention to detail in the construction to ensure:
Unique visual appeal
Cohesion with the brand
An ideal balance of focus, and perspective
Delectable details that capture various textures while delighting the senses
To make that happen, the expert food and beverage photographers at Alias leverage a proven process for brand discovery, photo session planning, and beyond. Here’s a high-level view of what our process generally entails and why it’s become our gold standard for capturing extraordinary food and beverage photos for newer, growing, and established luxury brands, hospitality brands, and others.
1. Define the theme or concept.
The theme is the foundational concept for the photo shoot. It could include anything from special events and holidays to vintage luxury, the tropics, a specific season, or anything else. As we zero in on the theme for a photo shoot, our team will dedicate time to understanding the cuisine, menus, venue(s), and overall atmosphere of the space, so we can advise on props, styling, models, and more.
2. DIal in the color scheme.
Knowing the theme, our photographers can begin figuring out the color palette for the shoot. Keep in mind that food and cocktail photo sessions don’t always have a single color palette for the entire shoot. Our team often devises multiple color palettes for different phases of photo shoots, including:
Plated food and tablescapes
Cocktails and barscapes
Restaurant dining rooms
Patios, al fresco dining, and other exterior spaces
3. Select tabletop items & arrange them.
Dressing the table takes a discerning eye. Our team has deep experience selecting every last item necessary for the perfect tablescape, food, and beverage shoots. That includes stylized:
Plates, bowls, glasses, and cutlery that reflect the brand while adding to the atmosphere
Tablecloths and napkins to match the table and the greater scene
Centerpieces, vases, flowers, ornaments, and/or other decorative items that complement tabletops without overwhelming them
Always mindful of the setting and the message of each photo, Alias will set up tablescapes, props, models, and the scenes around them to be:
Aesthetically pleasing
Interesting and visual engaging
Balanced in terms of flow, space, and perspective
Whether food and beverage photography features one table, a dining room, a bar scene, or another space, Alias can capture the distinct spirit and vibe of the space.
5. Fine-tune the lighting and final elements.
Depending on the brand and their objectives, our team will adjust the lighting, bring in any necessary equipment, and take test shots to get it right.
We also bring extensive equipment for the photo session, including multiple lenses, batteries, artificial lighting, reflectors, and so much more to ensure the shoot proceeds efficiently — and to get flawless food and beverage photos that tell our clients’ stories better than words ever could.
The bottom line is that Alias has the experience, skills, and artistic vision to deliver exceptional food and beverage photography services — and some of the best high-quality photos and digital assets around.
