Alias X Hawksmoor
Strategic Opportunities to Elevate and Expand Your Digital Presence
Creative Strategy, Operational Insight
A Hospitality Story Told with Intention
At Alias, we believe every brand deserves to be deeply seen, not just noticed. Hawksmoor Chicago isn’t just another steakhouse. It’s a celebration of craft, sustainability, and warm, unmistakably British hospitality in the heart of one of America’s great food cities. From its reverent restoration of a landmark LaSalle Street space to its unwavering commitment to carbon-neutral dining, Hawksmoor offers more than a meal, it offers a moment. Today moments like these deserve storytelling as layered, intentional, and thoughtful as the experience itself.
What sets our team apart is a rare blend of creative vision and operational insight. With deep Chicago roots and decades of experience in the hospitality industry, we understand the mechanics behind unforgettable service, and how to translate those moments into narratives that resonate long after the check is signed. We don’t just market. We connect what your guests feel to what your brand stands for.
Having a partner like Alias is more than creative support it’s a superpower. We bring alignment between guest behaviors, business goals, and digital storytelling that reflects your values, culture, and character. Whether it’s your leadership in sustainability, your dedication to craft, or your connection to the communities you serve, we ensure every message is meaningful, and every moment is maximized.
As your full-service creative partner across strategy, identity, lifestyle content, and digital marketing, we help your brand stay as intentional online as it is in every in-person interaction.
Because what you’re building isn’t just visibility. It’s belonging as seen in your Sunday Roast. We amplify your story so your guests don’t just find you, they feel you before they step foot into the door.
What We Bring To the table
At Alias, we offer a holistic suite of creative and strategic services designed to elevate every touchpoint of the guest journey. With a foundation in strategic hospitality operations and a passion for bold storytelling, we deliver work that is not only beautiful but also purposeful and performance-driven. Our suite offerings include:
Social Media /Content Management
Our team delivers a tailored social media solution that aligns seamlessly with your brand and reflects the rhythm of your operation. More than just a marketing channel, social media is the most cost-effective form of modern PR, and we treat it as such. We ensure your digital presence is carefully curated, consistently managed, and strategically optimized for visibility, engagement, and growth. Every post features high-quality imagery, thoughtful captions, and trending hashtags that help drive discovery and connect with your audience in meaningful ways.
We create content that captures the full essence of your concept , not just what is on the plate, but the people, moments, and philosophy behind it. From kitchen prep to service rituals, every frame is crafted to feel real, inviting, and unmistakably yours. Our process is creatively led and visually driven, with standout lifestyle photography and video, but it is equally grounded in data. We leverage analytics to develop a performance-focused playbook that is tailored to your goals and designed to build momentum across platforms.
By targeting social strategies that resonate with your community, we keep your feeds fresh, locally attuned, and ready to evolve. To maintain alignment, Alias sets a clear cadence of monthly reporting and collaborative reviews. This ensures communication stays open, decisions are made in partnership, and you always feel informed and supported. This is not just content creation. It is an intentional, long-term strategy built to grow with you.
what to expect
• Monthly Engagement Reports
• Reposts from guests & events
• Scheduling of Content
• Hashtag Creation + Research
• User Engagement
• Management of Inquires
• On-Brand Voice in All Posts
• High-Quality Images
• High-Quality Videos
• Original reel creation
• Engaging Captions
• Trend Management
• Stories and Highlight Creation
• Digital Asset Management
• Influencer management
examples of work
a la carte
Website & Ad based video production
Banner videos for your website or public spaces
Ad based video production (Sojern, Youtube, etc)
promoted posts
price varies on goals
Reach a wider audience
Recommended for events & special promotions
Push reservations
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Amplify Your Digital Footprint
In a digital landscape where visibility is everything, creative content alone isn't enough. It needs to be discoverable. That is where leveraging our SEO strategy comes in. We pair thoughtful storytelling with data-driven optimization to ensure your brand doesn't just look good , it gets found. From on-page keyword structuring to local search enhancements, our approach helps drive qualified traffic and amplify the reach of every campaign.
Other Services
E-Mail Marketing
Our team works directly within your CRM to design and execute targeted email campaigns that engage your audience, drive action, and keep your brand top of mind with loyal guests and future customers.
Food and Beverage Consulting
As executive leaders with deep roots in lifestyle and luxury hospitality, we specialize in transforming food and beverage operations, increasing profitability, and shaping guest experiences that leave a lasting impression.
We have led successful rebrands, built high-performing teams, and streamlined operations for renowned brands including Waldorf Astoria, Kimpton Hotels, Virgin Hotels, and others. Our expertise spans restaurant and outlet development, revenue growth, cost control, employee training, team culture, and strategic brand-building.
Alias offers far more than traditional marketing support. We serve as a creative consulting partner to hospitality leaders , helping them explore new ideas, refine their offerings, and push their brands forward with purpose and precision.
Through exceptional creative services and innovative digital products, we help brands showcase their stories, services, and experiences across every platform that matters, elevating their presence and sharpening their competitive edge.
Case Studies
At Alias, results always speak louder than words.
We’ve curated a collection of case studies that highlight the transformative power of our work across branding, marketing, consulting, photography, and programming for lifestyle-driven brands. These stories offer more than a portfolio , they provide a window into our process, our problem-solving approach, and the results we deliver.
Each case study explores the unique challenges our clients faced, the creative and strategic solutions we implemented, and the measurable outcomes that followed. Together, they reflect our commitment to meaningful collaboration, bold ideas, and lasting impact.
Who We Are
Great hospitality starts with great people.
Meet the partners behind Alias , a team with deep operational expertise, creative vision, and a passion for helping brands thrive from the inside out. With decades of experience across luxury, lifestyle, and independent hospitality, we bring both insight and intention to every collaboration.
Opening the Door to Possibility
This overview is just a first blush, a glimpse into what’s possible when bold creativity meets operational intelligence.
At Alias, we don’t just provide services, we become a thoughtful extension of your team. Our work is grounded in partnership, fueled by purpose, and shaped by a genuine passion for the hospitality world. We understand that a restaurant is never just a business. It’s a reflection of values, of craft, of people and place. Hawksmoor brings all of that to life with remarkable clarity.
Our goal is to help amplify what already makes you exceptional. Through thoughtful strategy, immersive storytelling, and consistently elevated execution, we ensure your brand is experienced not just at the table, but across every touchpoint, digital, visual, and emotional.
This is just the beginning of what a partner like Alias can unlock, a future where your story is told with as much care and intention as you put into every guest interaction.
We’d be honored to collaborate with a team like yours and excited to build something beautiful, strategic, and lasting together.
Founding Partners
Clayton and Linh