Alias X The Study
Strategic Opportunities to Elevate and Expand Your Digital Presence
Creative Strategy, Operational Insight
A Story Worth Savoring
At Alias, we believe every brand deserves to be deeply understood, not just noticed.
The Study at University of Chicago is not just a hotel. It is a cultivated pause in a fast-moving world where hospitality meets academia and comfort fuels curiosity. Its dining experiences, from the refined fare at Truth Be Told to the inviting warmth of the Lounge, are not only about meals. They are an extension of the brand’s identity; intelligent, intentional, and deeply human.
Today, experiences this thoughtful deserve storytelling that is just as layered.
We know how to bring that story to life. With roots in hospitality and a creative process shaped by both data and instinct, we translate the rhythm of your guest experience into narratives that resonate before, during, and long after the stay.
Whether it is a faculty gathering over roasted seasonal vegetables and curated wine, or a visiting family enjoying late-night snacks in the Lounge, we ensure every scene speaks to your values. Scholarly warmth. Local connection. Elevated ease.
What Sets Us Apart
The Alias team brings a rare blend of strategic insight and creative intuition. We do not just understand the hospitality space. We have lived it. That is why our storytelling captures more than the plate or the post. It reflects the nuance of service, the intention behind every menu, and the tone of voice that sets you apart in a competitive market.
Having a partner like Alias is more than creative support. It is a strategic advantage. We align guest behaviors with your business goals and bring clarity to your brand’s voice across digital platforms, marketing campaigns, and on-property visuals. We reflect what makes you unique, including your commitment to neighborhood engagement, seasonal craft, and approachable sophistication.
Why It Matters
At The Study, hospitality is a thoughtful conversation. Whether that conversation happens over breakfast before a campus tour or over cocktails by candlelight, we make sure your message carries online as eloquently as it does across the table.
We help you create more than visibility. We help you create belonging. Your guests should not just book a stay. They should arrive already feeling like they belong.
What We Bring to the Table
Strategic Social Media and Content Management
We deliver a digital presence that reflects your rhythm. Measured. Elegant. Aligned with guest needs and operational realities. Every platform becomes a window into the world you have created—rich with story, rooted in place, and consistent in tone.
Our content captures the atmosphere of The Study. Refined. Relaxed. Always intentional. From still-life breakfast photography to intimate video of chefs in motion, we create visually compelling work that feels authentic and aligned. More than just beautiful visuals, we provide strategy. That means planning informed by analytics, targeted growth efforts, and monthly reporting to ensure clarity and momentum.
This is not just content. It is a curated body of work, designed to grow with you and speak clearly to the thoughtful traveler you serve.
what to expect
• Monthly Engagement Reports
• Reposts from guests & events
• Scheduling of Content
• Hashtag Creation + Research
• User Engagement
• Management of Inquires
• On-Brand Voice in All Posts
• High-Quality Images
• High-Quality Videos
• Original reel creation
• Engaging Captions
• Trend Management
• Stories and Highlight Creation
• Digital Asset Management
• Influencer management
examples of work
a la carte
Website & Ad based video production
Banner videos for your website or public spaces
Ad based video production (Sojern, Youtube, etc)
promoted posts
price varies on goals
Reach a wider audience
Recommended for events & special promotions
Push reservations
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Amplify Your Digital Footprint
In a digital landscape where visibility is everything, creative content alone isn't enough. It needs to be discoverable. That is where leveraging our SEO strategy comes in. We pair thoughtful storytelling with data-driven optimization to ensure your brand doesn't just look good , it gets found. From on-page keyword structuring to local search enhancements, our approach helps drive qualified traffic and amplify the reach of every campaign.
Other Services
E-Mail Marketing
Our team works directly within your CRM to design and execute targeted email campaigns that engage your audience, drive action, and keep your brand top of mind with loyal guests and future customers.
Food and Beverage Consulting
As executive leaders with deep roots in lifestyle and luxury hospitality, we specialize in transforming food and beverage operations, increasing profitability, and shaping guest experiences that leave a lasting impression.
We have led successful rebrands, built high-performing teams, and streamlined operations for renowned brands including Waldorf Astoria, Kimpton Hotels, Virgin Hotels, and others. Our expertise spans restaurant and outlet development, revenue growth, cost control, employee training, team culture, and strategic brand-building.
Alias offers far more than traditional marketing support. We serve as a creative consulting partner to hospitality leaders , helping them explore new ideas, refine their offerings, and push their brands forward with purpose and precision.
Through exceptional creative services and innovative digital products, we help brands showcase their stories, services, and experiences across every platform that matters, elevating their presence and sharpening their competitive edge.
Case Studies
At Alias, results always speak louder than words.
We’ve curated a collection of case studies that highlight the transformative power of our work across branding, marketing, consulting, photography, and programming for lifestyle-driven brands. These stories offer more than a portfolio , they provide a window into our process, our problem-solving approach, and the results we deliver.
Each case study explores the unique challenges our clients faced, the creative and strategic solutions we implemented, and the measurable outcomes that followed. Together, they reflect our commitment to meaningful collaboration, bold ideas, and lasting impact.
Who We Are
Great hospitality starts with great people.
Meet the partners behind Alias , a team with deep operational expertise, creative vision, and a passion for helping brands thrive from the inside out. With decades of experience across luxury, lifestyle, and independent hospitality, we bring both insight and intention to every collaboration.
Opening the Door to Possibility
This overview is just a first glimpse into what is possible when bold creativity meets operational intelligence.
At Alias, we do not just provide services. We become a thoughtful extension of your team. Our work is grounded in partnership, fueled by purpose, and shaped by a genuine passion for the hospitality world. We understand that a restaurant is never just a business. It is a reflection of values, of craft, of people and place. Hawksmoor brings all of that to life with remarkable clarity.
Our goal is to help amplify what already makes you exceptional. Through thoughtful strategy, immersive storytelling, and consistently elevated execution, we ensure your brand is experienced not just at the table but across every touchpoint that is digital, visual, and emotional.
This is only the beginning of what a partner like Alias can unlock. A future where your story is told with as much care and intention as you put into every guest interaction.
We would be honored to collaborate with a team like yours and excited to build something beautiful, strategic, and lasting together.
Founding Partners
Clayton and Linh