Our team offers unique & exciting 360 marketing & PR solutions that cater to your brand.

Platforms we are proficient in

examples of work

ABI Mastermind

Marketing Overview

Marketing Built to Scale Demand, Credibility, and Growth

We partner with you to clarify positioning, strengthen digital presence, and drive qualified demand across enterprise and venue-based markets.

Our Approach

We build marketing systems designed to support enterprise sales and long term growth:

  1. Brand Clarity: Define positioning for operators, partners, and stakeholders

  2. Digital Experience: Align website with enhanced images, brand guidelines and buyer journey

  3. Visibility: Strengthen search presence and industry discoverability

  4. Demand Generation: Activate paid media and content strategy

  5. Scale- Optimize and expand uniform and cohesive messaging across channels

Services

1. Brand Development (Foundation Phase)

Refine and baseline how ABI communicates its value to stadiums, venues, and enterprise partners though its visual assets.

  • Logo and identity refinement (if needed)

  • Messaging alignment for B2B audiences

  • Visual system for credibility and consistency

  • Brand application across digital and sales materials

Investment: $8,000 – $18,000
Timeline: 60-90 days

2. Website Enhancement & Experience Optimization

Transform the existing website into a high-performing sales tool aligned with the updated brand identity and designed to support enterprise decision-makers.

  • Integration of enhanced visuals and design refinement

  • Audit and optimization of site structure and user journey

  • Copy recommendations and content hierarchy to improve clarity and conversion

  • Visual storytelling direction leveraging Alias-produced photography assets

Investment: $125/hour
Estimated Range: $15,000 – $25,000

Timeline: 30–45 days following brand and visual asset completion

Structure: Average 8-hour workdays across the project timeline estimated: 120-180 hours

3. SEO & Digital Performance Optimization

Position ABI as a searchable authority in workforce staffing for venues and events.

  • Full website SEO audit

  • Keyword strategy aligned to target industries

  • On-page optimization across core pages

  • Backlink development and domain authority building

  • Site speed and performance recommendations (WordPress optimization)

  • Metadata, tagging, and indexing optimization

  • Ongoing performance tracking and reporting

  • Search positioning for high-intent industry terms

  • Content alignment to support SEO and conversion

  • Competitive benchmarking within venue/stadium staffing space

  • Optimization of existing pages before creating new ones

  • Alignment between SEO, website structure, and user journey

  • Continuous refinement based on performance data

As part of this exploration, we included an initial website audit to establish a clear baseline and identify immediate opportunities for optimization,

SEO Audit

Investment: $4,000/month (6 month minimum engagement)

4. Social Media Marketing

Develop a consistent and strategic presence across key platforms to position ABI as a leader in workforce technology for stadiums, venues, and large-scale events.

This effort is focused on credibility, visibility, and demand support that aligns with company outreach goals.

Scope of work:

  • Platform focus: Instagram, Facebook, LinkedIn, YouTube

  • Development of monthly content strategy aligned to business goals

  • Creation of branded content across formats (static, short-form video, educational content)

  • Executive and leadership visibility strategy (thought leadership positioning)

  • Content calendar development and publishing cadence

  • Performance monitoring and content optimization

  • User engagement

  • Digital asset management

Investment: $4,000/month (6 month minimum engagement)

Full tiered social overview can be found here

Additional Content Costs

Photography - Starting @ $750 (per Half Day)*

Photography + Video Clips - STarting @ $1250 (per day)*

Production Capabilities (sample videos Above)

We offer full-scale production support for more developed video and content needs, including website features, event and lifestyle shoots, and brand storytelling. All production work is scoped and priced based on the specific creative and execution requirements.

*Travel Non-Inclusive

We highly recommend using our content services to maintain quality & tone of voice while we manage your social image.

a la carte

PAid Social

  • Reach a wider audience

  • Recommended for Special Events & Promotions

  • Build Brand Awareness

live streaming

  • Go live on your feed for events & special announcements

  • Professional lighting, sound & a steady cam are provided

  • Can be used for zoom meetings

event photo & video

  • On-site photo & video

  • Event style captures

  • Great for recaps & additional social media albums

Podcasting w/ Video

  • Capture & Record a podcast

  • Full length video podcast + short form clips for social

*A La Carte items are quoted on a custom basis*

5. Demand Generation (Paid Media & E-Mail Marketing)

Develop and execute integrated campaigns across paid media and email to drive qualified leads, support the sales pipeline, and increase engagement with target audiences.

This approach ensures that acquisition (paid media) and conversion (email) work together as a cohesive system rather than isolated efforts.

Scope of Work

  • Develop and manage targeted paid media campaigns (LinkedIn, Google, etc.)

  • Define audience segments aligned to key industries and decision-makers

  • Create and test campaign messaging and creative assets

  • Optimize campaign performance through ongoing analysis and refinement

  • Develop and execute targeted email campaigns to engage prospects and partners

  • Align email outreach with paid media efforts for stronger conversion

  • Track and analyze performance across channels to inform strategy

  • Provide monthly reporting with insights and recommendations

CRM Integration

We will operate directly within your CRM environment to ensure all campaigns are fully integrated with your data and workflows which enable more precise targeting, streamlined execution, and stronger performance visibility.

Positioning

This effort is designed to create a consistent and scalable communication channel to support lead progression, campaign amplification, and long-term audience engagement.

  • 1. Campaign Strategy & Planning

    Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
    Coordinating with you to ensure alignment with business goals, promotions, or special events.
    Ongoing evaluation of past campaign performance to refine strategies.

    2. List Management & Segmentation

    Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
    Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
    Creating segments based on demographics, purchasing behavior, and engagement history.

    3. Copywriting & Design

    Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
    Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
    A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.

    4. Email Setup & Execution

    Building and scheduling each email in your email platform.
    Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
    Monitoring campaigns in real time to ensure smooth execution.

    5. Reporting & Analytics

    Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
    Generating detailed reports with insights and actionable recommendations to improve future campaigns.

    6. Ongoing Communication & Revisions

    Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
    Regular communication to adjust strategy and optimize campaign performance over time.

    Cost Variables:

    There are several variables that may impact the final cost based on your specific needs. These include:

    • Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).

    • Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.

    • Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.

    • List Size: Larger lists can require additional management and segmentation, which may increase the time needed.

Investment: Billed at hourly rate based on need

6. Public Relations and communications

A strategic approach to building visibility, shaping perception, and positioning the brand within the right conversations and channels.

Scope of Services

Media Relations and Editorial Pitching

• Outreach to national, regional, and industry-specific press across print, digital, and broadcast
• Pitches aligned to editorial calendars, emerging trends, and brand relevance

Press Campaigns and Brand Launches

• Strategic support for launches, rebrands, seasonal campaigns, and key announcements
• Focus on maximizing visibility and impact across relevant channels

Executive and Founder Thought Leadership

• Profile development and positioning for key voices within the organization
• Byline creation and content development for industry visibility

Messaging and Narrative Development

• Creation of press kits and brand storytelling frameworks
• Development of messaging tailored for media and public-facing communications

Influencer Collaborations and Strategic Partnerships

• Identification and vetting of aligned partners and collaborators
• Management of partnerships to expand reach and drive engagement

Event PR and Press Previews

• Strategy and media outreach for launches, activations, and curated experiences
• Coordination of press coverage and attendance

Reputation Management and Perception Strategy

• Ongoing narrative alignment and brand sentiment monitoring
• Proactive management of public perception and media presence

Media Training and Interview Preparation

• Coaching for executives and spokespeople
• Preparation for interviews across print, digital, and broadcast formats

Awards and Industry Recognition

• Research and identification of relevant awards and opportunities
• Submission development and positioning for editorial recognition

Strategic Approach

At Alias, we don’t just amplify. We shape the narrative with intention, positioning your brand in the right conversations so it resonates with the audiences that matter most.

Investment: Monthly Retainer based on scope of work

 

Case Studies

 
Sample 30/60/90 Day Plan