Columbia River Gorge by George
Marketing Overview
Our team offers unique & exciting 360 marketing & PR solutions that cater to your brand.
Platforms we are proficient in
examples of work
Website Development
Building a ground up website into a visual sales tool aligned with brand identity and designed to support enterprise decision-makers and venue outreach objectives.
Integration of enhanced visuals and design refinement
Create optimization of site structure and user journey
Copy recommendations and content hierarchy to improve clarity and conversion
Visual storytelling direction leveraging currrent and Alias-produced photography assets
Investment: $125/hour
Estimated Range: $30,000 + Rush Fee 50% of Estimate = $45,000
Timeline: 45 days following brand and visual asset completion
Structure: Average 8-hour workdays across the project timeline estimated: 240 hours
SEO Marketing
Backed by unparalleled experience and in-depth knowledge of white hat practices, our SEO team will devise and implement custom optimization plans that put and keep your brand on track to extraordinary success in organic search.
Establish a strong search foundation that ensures the new website is discoverable, technically sound and positioned for long term growth across key search engines and AI platforms.
Keyword & Search Strategy
Site Architecture and URL Structure
On- Page SEO optimization
Technical SEO set up
Content Foundation
Analyltics and Tracking
Launching and indexing
Ongoing optimization
Investment: $4,000/Month (Six Month Minimum Engagement)
Estimated Range: $24,000 + Rush Fee $6,000 for first three months = $30,000
Timeline: 90 day sprint and ongoing monthly optimization
Public Relations
Whether you're building buzz, rewriting your narrative, or just trying to rise above the noise, we’re the quiet force behind the headlines.
PR offerings tailored for hospitality, lifestyle, and founder-led brands include:
● Media Relations and Editorial Pitching Outreach to national, regional, and local press across print, digital, and broadcast. Pitches are designed to align with editorial calendars, current trends, and brand relevance.
● Press Campaigns and Brand Launches Strategic visibility support for openings, rebrands, seasonal campaigns, and new offerings.
● Executive and Founder Thought Leadership Profile pitching, byline development, and positioning for key brand voices.
● Messaging and Narrative Development Press kits, brand stories, and messaging frameworks tailored for media and public consumption.
● Influencer Collaborations and Strategic Partnerships Curated partnerships with creators and aligned brands to drive awareness and engagement.
● Event PR and Press Previews Strategy and coverage support for hospitality launches, activations, and seasonal experiences.
● Reputation Management and Perception Strategy Proactive narrative control, brand sentiment monitoring, and ongoing media alignment.
● Media Training and Interview Prep Coaching for executives, GMs, and spokespeople to show up confidently across media formats.
● Awards and List Submissions Research and submission support for industry awards and editorial recognition opportunities
At Alias, we don’t just amplify. We architect the narrative, then let the right people find it at just the right time.
Social Media Marketing
What to expect
• Scheduling of Content
• Hashtag Creation + Research
• Monthly Engagement Reports
• User Engagement
• Management of Inquires
• On-Brand Voice in All Posts
• High-Quality Images
• High-Quality Videos
• Engaging Captions
• Trend Management
• Stories and Highlight Creation
• Digital Asset Management
Current Packages
*Discounts are applied to multiple brands under the same ownership.
Full tiered social overview can be found here
Additional Content Costs
Photography - Starting @ $750 (per Half Day)*
Photography + Video Clips - STarting @ $1250 (per day)*
*Travel Non-Inclusive
We highly recommend using our content services to maintain quality & tone of voice while we manage your social image.
a la carte
promoted posts
Reach a wider audience
Recommended for events & special promotions
Push reservations
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Podcasting w/ Video
Capture & Record a podcast
Full length video podcast + short form clips for social
*A La Carte items are quoted on a custom basis*
Demand Generation (Paid Media & E-Mail Marketing)
Develop and execute integrated campaigns across paid media and email to drive qualified leads, support the sales pipeline, and increase engagement with target audiences.
This approach ensures that acquisition (paid media) and conversion (email) work together as a cohesive system rather than isolated efforts.
Scope of Work
Develop and manage targeted paid media campaigns (LinkedIn, Google, etc.)
Define audience segments aligned to key industries and decision-makers
Create and test campaign messaging and creative assets
Optimize campaign performance through ongoing analysis and refinement
Develop and execute targeted email campaigns to engage prospects and partners
Align email outreach with paid media efforts for stronger conversion
Track and analyze performance across channels to inform strategy
Provide monthly reporting with insights and recommendations
CRM Integration
We will operate directly within your CRM environment to ensure all campaigns are fully integrated with your data and workflows which enable more precise targeting, streamlined execution, and stronger performance visibility.
Positioning
This effort is designed to create a consistent and scalable communication channel to support lead progression, campaign amplification, and long-term audience engagement.
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1. Campaign Strategy & Planning
Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
Coordinating with you to ensure alignment with business goals, promotions, or special events.
Ongoing evaluation of past campaign performance to refine strategies.2. List Management & Segmentation
Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
Creating segments based on demographics, purchasing behavior, and engagement history.3. Copywriting & Design
Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.4. Email Setup & Execution
Building and scheduling each email in your email platform.
Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
Monitoring campaigns in real time to ensure smooth execution.5. Reporting & Analytics
Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
Generating detailed reports with insights and actionable recommendations to improve future campaigns.6. Ongoing Communication & Revisions
Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
Regular communication to adjust strategy and optimize campaign performance over time.Cost Variables:
There are several variables that may impact the final cost based on your specific needs. These include:
Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).
Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.
Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.
List Size: Larger lists can require additional management and segmentation, which may increase the time needed.
