Columbia River Gorge by George
Marketing Overview
Our team offers unique & exciting 360 marketing & PR solutions that cater to your brand.
Platforms we are proficient in
examples of work
Lifestyle Photography
Website Design + Digital Experiance
Overview
The Columbia River Gorge by George website will serve as the primary visual and strategic sales platform for the project, introducing the destination, articulating the long-term vision, and supporting outreach across enterprise partnerships, venue bookings, donors, patrons, media, and cultural stakeholders.
Rather than functioning as a traditional informational website, the platform will be designed as a cinematic digital experience that translates the scale, emotion, and cultural ambition of the project into a clear, conversion-oriented user journey through the use of lifestyle photography and video layered throughout the design.
The objective is to create a destination-driven storytelling platform that feels elevated, immersive, and commercially effective while remaining intuitive for enterprise decision-makers, partners, and prospective guests.
OBJECTIVES
Build a ground-up website aligned with the evolving brand identity and long-term positioning of the project
Develop a visually driven user experience that supports venue outreach, partnership development, and future ticketing and event initiatives
Create a refined information architecture that improves clarity, navigation, and conversion opportunities
Translate the emotional scale of the Gorge into a digital experience rooted in visual storytelling, landscape, and cultural positioning
Establish a premium foundation capable of supporting future programming, fundraising, media visibility, and hospitality initiatives
Align the website experience with broader PR, production, and storytelling efforts across Alias and project partners
STRATEGIC POSITIONING
The website should position Columbia River Gorge by George as:
Part cultural destination
Part hospitality experience
Part music and arts platform
Part philanthropic and legacy initiative
The experience should feel cinematic, immersive, and emotionally resonant while balancing sophistication with accessibility and emphasizing the extraordinary setting, founder story, and long-term vision behind the project.
The platform should communicate not only what the project is, but why it matters.
SCOPE OF WORK
Brand-Aligned Website Design
Design and development of a custom website experience rooted in the project’s visual identity, storytelling objectives, and enterprise outreach goals.
This includes:
Homepage design direction
UX/UI design system
Responsive mobile optimization
Visual hierarchy development
Conversion-oriented layout strategy
Navigation and site architecture planning
Page template design
Strategic CTA placement
Design refinement and art direction
Visual Storytelling Direction
Alias will lead the creative direction surrounding the website’s visual storytelling framework using a combination of:
Current project assets
Environmental imagery
Hospitality visuals
Music and cultural references
Alias-produced photography and content
The visual approach will emphasize:
Landscape
Atmosphere
Scale
Emotion
Movement
Cultural intimacy
The goal is to create a digital experience that feels cinematic rather than transactional.
Copy + Content Recommendations
Strategic recommendations surrounding:
Site messaging hierarchy
Narrative flow
Headline direction
Conversion clarity
Content prioritization
Enterprise-facing communication structure
Alias will provide guidance to ensure the platform communicates clearly across multiple stakeholder audiences while maintaining an elevated editorial tone aligned with the broader campaign narrative.
INVESTMENT
Investment Rate: $125/hour
Estimated Project Cost: $30,000
Rush Fee Applied: $15,000
Total Investment: $45,000
TIMELINE
Estimated Timeline: 45 days following receipt of deposit.
Project pacing is structured around an accelerated production schedule requiring focused creative development, design refinement, and strategic implementation across approximately 240 working hours.
PROJECT STRUCTURE
Estimated Total Hours: 240
Average Workload
Approximately 8-hour workdays across the active project timeline
Intensive collaboration across strategy, design, storytelling, and optimization phases
Coordinated review and refinement processes to support launch readiness
SEO Marketing
Overview
Alias will establish a comprehensive search foundation designed to ensure the Columbia River Gorge by George platform is discoverable, technically sound, and positioned for long-term visibility across both traditional search engines and emerging AI-driven discovery platforms.
The objective is not simply to improve rankings, but to create a durable search ecosystem that supports visibility, authority, and enterprise credibility over time.
This engagement will focus on aligning technical infrastructure, content structure, and strategic search positioning with the broader digital, storytelling, and partnership objectives of the project.
OBJECTIVES
Establish a strong technical SEO foundation for launch
Improve discoverability across Google, Bing, and AI-powered search experiences
Support long-term organic visibility for destination, venue, and cultural search categories
Build a scalable content and keyword framework aligned with audience intent
Improve search performance through site structure, metadata, and content refinement
Ensure analytics, indexing, and tracking systems are properly configured at launch
Create ongoing optimization systems that support growth over time
SCOPE OF WORK
Keyword + Search Strategy
Development of a targeted keyword and search strategy aligned with:
Destination discovery
Venue and event searches
Cultural and arts positioning
Hospitality and travel intent
Philanthropic and nonprofit storytelling
Regional and national audience opportunities
Research will focus on identifying both high-volume and high-intent search opportunities capable of supporting long-term organic visibility.
Site Architecture + URL Structure
Strategic planning surrounding:
Sitemap structure
Page hierarchy
URL formatting
Internal linking opportunities
Search-focused navigation planning
The objective is to improve both user clarity and search engine crawlability while supporting a scalable long-term content ecosystem.
On-Page SEO Optimization
Optimization of key on-page search elements, including:
Title tags
Meta descriptions
Header structures
Image optimization
Keyword implementation
Content hierarchy
Internal linking
Alt text recommendations
Focus will be placed on balancing technical optimization with a premium editorial user experience.
Technical SEO Setup
Implementation and refinement of foundational technical SEO systems, including:
Crawlability optimization
Indexing setup
XML sitemap configuration
Robots.txt refinement
Schema implementation recommendations
Page speed optimization guidance
Mobile responsiveness review
Technical health auditing
This phase ensures the website launches with a technically sound infrastructure capable of supporting long-term performance.
Content Foundation
Development of foundational content recommendations designed to support:
Search visibility
Authority building
Audience education
Partnership discovery
Destination positioning
This includes recommendations surrounding:
Landing page opportunities
Long-form content themes
Storytelling structure
AI-search discoverability
Future editorial expansion
Analytics + Tracking
Setup and configuration guidance for:
Google Analytics
Google Search Console
Indexing verification
Conversion tracking
Traffic reporting
Engagement monitoring
The goal is to create a measurable framework capable of supporting future optimization decisions and campaign refinement.
Launching + Indexing
Alias will oversee launch-readiness support related to:
Indexing submission
Search engine visibility checks
Sitemap submission
Technical verification
Launch monitoring
Early search performance review
This phase is designed to ensure a smooth transition into public visibility following launch.
Ongoing Optimization
Following launch, Alias will provide continued optimization support focused on:
Search performance refinement
Technical monitoring
Keyword expansion
Content recommendations
Ranking opportunities
Indexing health
AI-search adaptation
Long-term visibility growth
This ongoing phase ensures the platform continues evolving alongside search behavior, algorithm shifts, and audience intent.
STRATEGIC POSITIONING
Search strategy for Columbia River Gorge by George should support more than rankings alone.
The platform should become a discoverable authority across conversations surrounding:
Destination travel
Cultural experiences
Live performance
Hospitality
Arts and philanthropy
Pacific Northwest experiences
Luxury and experiential tourism
The objective is to create a digital presence that supports both immediate visibility and long-term cultural relevance.
INVESTMENT
Monthly Investment: $4,000/month
Minimum Engagement: Six-month commitment
Estimated Six-Month Cost: $24,000
Rush Fee Applied: $6,000 applied across the initial three-month sprint
Total Investment: $30,000
TIMELINE
Initial Optimization Sprint: 90 days
Following the initial sprint phase, ongoing monthly optimization and performance refinement will continue throughout the engagement period.
PROJECT STRUCTURE
The SEO engagement is structured in two phases:
Phase One
Foundational search strategy, technical implementation, launch optimization, and indexing support.
Phase Two
Ongoing optimization, reporting, content refinement, and search growth strategy focused on long-term visibility and authority building.
PUBLIC RELATIONS + CULTURAL COMMUNICATIONS
In Partnership with Isabelli Partners
Alias Creative will lead digital storytelling, creative direction, and campaign integration in partnership with Isabelli Partners, a nationally recognized communications consultancy specializing in hospitality, culture, travel, and experiential launches.
This collaboration reflects an aligned approach to building culturally resonant destination brands through integrated storytelling, elevated positioning, and long-term audience development.
This is not the first collaboration between Alias Creative and Isabelli Partners. The partnership is built on a shared understanding of hospitality, experiential storytelling, founder-led narratives, and launch campaigns that require both strategic precision and emotional depth.
Founded in Chicago in 2011, Isabelli Partners has advised more than 325 clients and supported over 120 hospitality openings, with leadership experience spanning globally recognized hospitality, cultural, and lifestyle brands.
Together, Alias Creative and Isabelli Partners will position Columbia River Gorge by George as more than an event launch. The initiative will be introduced as a landmark cultural destination shaped by music, landscape, mentorship, hospitality, and long-term philanthropic vision.
The communications strategy will align public relations, influencer engagement, visual storytelling, and digital experience into one cohesive narrative platform designed to support:
Media visibility
Donor and patron engagement
Institutional partnerships
Destination awareness
Cultural positioning
Future programming momentum
The campaign approach will balance sophistication with emotional resonance while translating the scale and atmosphere of the Gorge into stories that feel cinematic, immersive, and culturally intelligent.
This partnership structure allows the project to benefit from:
Senior-level communications strategy
National and regional media outreach
Influencer and creator engagement
Hospitality and destination storytelling
Founder narrative development
Launch campaign integration
Digital and social alignment
Long-tail cultural positioning
The objective is not simply to generate press, but to build meaningful awareness, long-term narrative momentum, and enduring cultural relevance around one of the most ambitious destination and music initiatives in the Pacific Northwest.
Engagement
Term: This engagement begins in May 2026 and will continue for an initial term of six months.
Following the initial six-month term, either party may terminate the engagement with 30 days’ written notice.
Fee: $14,000.00 per month
Total Six-Month Engagement: $84,000.00
Alias Creative will lead social media and storytelling engagement designed to establish, grow, and position Columbia River Gorge by George as a culturally resonant destination brand across digital platforms.
The engagement will focus on building narrative momentum, audience awareness, and visual consistency through strategic storytelling, content creation, and platform management aligned with the broader website, PR, and launch ecosystem.
The objective is to create a premium, cinematic, and emotionally resonant digital presence that introduces the project as more than an event or venue launch. The social ecosystem will support long-term visibility surrounding music, landscape, hospitality, mentorship, philanthropy, and cultural positioning.
PLATFORM MANAGEMENT
Our Momentum+ social management package includes content management and creation across:
Instagram
Facebook
TikTok
YouTube
This structure allows for coordinated storytelling across short-form video, editorial content, launch announcements, behind-the-scenes storytelling, and community engagement.
THREE-MONTH CONTENT CREATION SPRINT
The first three months of the engagement will prioritize foundational content creation and asset development to ensure the project has a strong and scalable storytelling library for launch and ongoing campaign use.
This sprint is designed to gather, organize, and produce the visual and narrative assets necessary to support:
Social media rollout
Website storytelling
PR amplification
Influencer engagement
Donor and partnership visibility
Future campaign launches
Storytelling Development
Founder storytelling
Mission-driven narratives
Destination positioning
Cultural and experiential storytelling
Hospitality and wine-country integration
Music and landscape storytelling
“Where Music Meets the Gorge” campaign alignment
Content Production
Photography direction
Short-form video production
Reels and TikTok development
YouTube Shorts content
Behind-the-scenes storytelling
Visual atmosphere captures
Landscape and environmental content
Founder and partner interviews
Campaign teaser assets
Social Rollout + Platform Development
Platform setup and optimization
Content calendar creation
Feed and story strategy
Caption and messaging development
Audience engagement recommendations
Community-building strategy
Cross-platform storytelling alignment
What to Expect
Scheduling of content
Hashtag creation and research
Monthly engagement reports
User engagement
Management of inquiries
On-brand voice across all posts
High-quality images
High-quality videos
Engaging captions
Trend management
Stories and highlight creation
Digital asset management
ENGAGEMENT
Term: Six-month minimum engagement, including an initial three-month content sprint.
Fee: $3,000.00 per month based on the Momentum+ package
Minimum Six-Month Engagement: $18,000
Rush Fee for Initial Three-Month Sprint: $9,000
Total Six-Month Engagement: $27,000
Current Packages
*Discounts are applied to multiple brands under the same ownership.
Additional Content Costs
Photography - Starting @ $750 Per Half Day | $1500 per Full day
Videography - STarting @ $1750 per Half Day | $2500 per full day
Production Capabilities (sample videos Above)
We offer full-scale production support for more developed video and content needs, including website features, event and lifestyle shoots, in-studio product photography and brand storytelling. All production work is scoped and priced based on the specific creative and execution requirements.
*Travel Non-Inclusive
**Video may require additional editing hours to be billed as needed
We highly recommend using our content services to maintain quality & tone of voice while we manage your social image.
a la carte
promoted posts
Reach a wider audience
Recommended for events & special promotions
Push reservations
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Podcasting w/ Video
Capture & Record a podcast
Full length video podcast + short form clips for social
*A La Carte items are quoted on a custom basis*
Demand Generation
(Paid Media & E-Mail Marketing)
Develop and execute integrated campaigns across paid media and email to drive qualified leads, support the sales pipeline, and increase engagement with target audiences.
This approach ensures that acquisition (paid media) and conversion (email) work together as a cohesive system rather than as isolated efforts.
Scope of Work
Develop and manage targeted paid media campaigns (LinkedIn, Google, etc.)
Define audience segments aligned with key industries and decision-makers
Create and test campaign messaging and creative assets
Optimize campaign performance through ongoing analysis and refinement
Develop and execute targeted email campaigns to engage prospects and partners
Align email outreach with paid media efforts to strengthen conversion
Track and analyze performance across channels to inform strategy
Provide monthly reporting with insights and recommendations
CRM Integration
We will operate directly within your CRM environment to ensure all campaigns are fully integrated with your data and workflows, enabling more precise targeting, streamlined execution, and stronger performance visibility.
Positioning
This effort is designed to create a consistent and scalable communication channel that supports lead progression, campaign amplification, and long-term audience engagement.
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1. Campaign Strategy & Planning
Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
Coordinating with you to ensure alignment with business goals, promotions, or special events.
Ongoing evaluation of past campaign performance to refine strategies.2. List Management & Segmentation
Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
Creating segments based on demographics, purchasing behavior, and engagement history.3. Copywriting & Design
Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.4. Email Setup & Execution
Building and scheduling each email in your email platform.
Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
Monitoring campaigns in real time to ensure smooth execution.5. Reporting & Analytics
Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
Generating detailed reports with insights and actionable recommendations to improve future campaigns.6. Ongoing Communication & Revisions
Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
Regular communication to adjust strategy and optimize campaign performance over time.Cost Variables:
There are several variables that may impact the final cost based on your specific needs. These include:
Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).
Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.
Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.
List Size: Larger lists can require additional management and segmentation, which may increase the time needed.
Billed hourly based on need $75/hour
Investment Summary
The following investment reflects a fully integrated six-month engagement designed to establish brand positioning, elevate digital presence, drive cultural relevance, and create sustained audience growth across all guest-facing channels. This scope also includes accelerated sprint-based plans to deliver on projected creative, marketing, and communications timeline initiatives.
