Washington Hilton
Digital Marketing Overview
alias offers unique & exciting 360 marketing & PR solutions tailored to your brand.
Platforms we are proficient in
examples of work
Social Media Marketing
At Alias, we would be honored to partner with Washington Hilton DC to amplify the property’s voice and rich legacy while positioning it as the premier destination for modern travelers in the nation’s capital. Our goal is to create fresh, elevated storytelling that avoids repetition and instead curates a dynamic narrative. We bring together refined lifestyle imagery, distinguished product highlights, and meaningful guest experiences that embody the spirit and stature of the Washington Hilton brand.
We will thoughtfully manage every aspect of execution, from content creation and posting cadence to performance monitoring and campaign refinement. The result will be a digital presence that remains vibrant, relevant, and unmistakably Washington Hilton. This partnership strengthens guest loyalty, elevates awareness among high-value audiences, and reinforces the property’s place as a landmark of hospitality and connection in the heart of Washington, D.C.
What to expect
• Scheduling of Content
•Influencer management
Hashtag Creation + Research
• Monthly Engagement Reports
• User Engagement
• Management of Inquires
• On-Brand Voice in All Posts
• High-Quality Images
• High-Quality Videos
• Engaging Captions
• Trend Management
• Stories and Highlight reel Creation
• Digital Asset Management
Package Recommendation
Proposed Package
Based on our discovery call and a clear understanding of your property’s objectives, we’ve developed a personalized package designed to fit your needs. We will adapt our Imprint Package by reallocating resources typically dedicated to TikTok, Instagram, and YouTube management. Instead, these resources will be directed exclusively toward Meta platforms (Instagram and Facebook) to maximize impact where your audience is most active.
This includes the creation and design of custom stories per month, along with comprehensive campaign management and boosting that leverages your property’s allocated monthly media spend. Our team will also work hand-in-hand with your property to establish an effective posting cadence that delivers results while ensuring the flexibility to share additional timely content as topics and opportunities arise.
This package is offered at $3,000 per month.
A la carte Services
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Podcasting w/ Video
Capture & Record a podcast
Full length video podcast + short form clips for social
*A La Carte items are quoted on a custom basis*
Public Relations
At Alias, our public relations practice is defined by discretion, influence, and an unerring eye for luxury. We partner with select clients to shape narratives that resonate at the highest level, ensuring every placement, feature, and moment of visibility reflects both brand stature and cultural relevance. With a network built on trust and a strategic approach tailored to hospitality and lifestyle, our PR division elevates brands beyond the noise, positioning them where prestige and impact meet.
Tailored PR Offerings for the World of Luxury Hospitality and Beyond
● Media Relations and Editorial Pitching Outreach to national, regional, and local press across print, digital, and broadcast. Pitches are designed to align with editorial calendars, current trends, and brand relevance.
● Press Campaigns and Brand Launches Strategic visibility support for openings, rebrands, seasonal campaigns, and new offerings.
● Executive and Founder Thought Leadership Profile pitching, byline development, and positioning for key brand voices.
● Messaging and Narrative Development Press kits, brand stories, and messaging frameworks tailored for media and public consumption.
● Influencer Collaborations and Strategic Partnerships Curated partnerships with creators and aligned brands to drive awareness and engagement.
● Event PR and Press Previews Strategy and coverage support for hospitality launches, activations, and seasonal experiences.
● Reputation Management and Perception Strategy Proactive narrative control, brand sentiment monitoring, and ongoing media alignment.
● Media Training and Interview Prep Coaching for executives, GMs, and spokespeople to show up confidently across media formats.
● Awards and List Submissions Research and submission support for industry awards and editorial recognition opportunities
At Alias, we don’t just amplify. We architect the narrative, then let the right people find it at just the right time.
