Social Media Proposal

Marketing Built to Create Demand and Long-Term Growth

Alias looks to partner with HOME Bar to amplify its brand positioning, elevate digital presence through data-backed strategy, and cultivate demand across both legacy clientele and emerging audiences. Every initiative is crafted to honor both the integrity of the brands you carry and the unique offerings that define HOME Bar, ensuring continued relevance and long-term growth.

Our Approach

We build intentional marketing systems that strengthen brand equity, create consistency across channels, and support long-term growth for Home Bar.

Monthly Retainer: $3000.00

Engagement Term: 6-month minimum

What to expect

Brand Positioning + Voice

Clarify a distinct point of view for HOME Bar, ensuring every expression feels considered, consistent, and true to the brand experience.

Digital Experience + Visibility

Refine the website experience through elevated visuals, cohesive messaging, SEO/GEO keyword integration, and a seamless user journey that reflects the same level of service and sophistication guests experience in-store.

Social Platform Strategy

Develop tailored strategies for Instagram, Facebook, and TikTok, with platform-specific content that maintains a cohesive and elevated brand voice across both handles.

Content Strategy + Planning

Create a monthly content framework aligned with weekly activations, Food & beverage menu, brand priorities, client engagement opportunities, and a structured 30–45 day publishing calendar.

Content Creation + Asset Management

Produce high-quality static imagery, short-form video, Stories, Highlights, and educational storytelling that showcase product distinction, craftsmanship, HOME Bar’s culinary point of view, and the experience HOME Bar represents. Maintain organized content libraries to support consistency, efficiency, and long-term scalability.

Brand + Partner Storytelling

Thoughtfully showcaseHOME Bars Events and in-house culinary experience in a way that reinforces HOME Bars role as curator, tastemaker, and authority.

Search + Performance Optimization

Strengthen discoverability, cultural relevance, and audience engagement through SEO/GEO keywords, trend monitoring, paid media opportunities, and ongoing content refinements based on performance.

Community + Inquiry Management

Manage user engagement, comments, messages, and inquiries with a thoughtful, brand-right approach that builds connection, responsiveness, and loyalty.

Reporting + Performance Review

Provide monthly engagement reports with insights into what is working, what is resonating, and where there are opportunities to improve.

Investment Overview

Designed to support two brand handles across two to three channels, this investment expands content production and publishing cadence to create stronger visibility, consistency, and engagement.

Additional Services Costs

Photography

Starting @ $750 Per Half Day | $1500 per Full day

Videography

Starting @ $1750 per Half Day | $2500 per full day

Production Capabilities (sample videos below)

For more developed content needs, we offer full-scale production support, including website features, event and lifestyle shoots, in-studio product photography, and brand storytelling.

All production work is scoped and priced based on the creative direction, production needs, and execution requirements of the project.

*Travel is not included. Additional editing hours may apply for special projects outside the agreed-upon scope.

Content Recommendation

To maintain a consistent visual standard, tone of voice, and overall brand presence, we highly recommend utilizing our content services alongside social media management. This ensures the imagery, video, and messaging work together cohesively across all platforms.