Marketing Overview
Our team offers unique & exciting 360 marketing & PR solutions that cater to your brand.
Platforms we are proficient in
examples of work
Social Media Marketing
What to expect
• Scheduling of Content
• Hashtag Creation + Research
• Monthly Engagement Reports
• User Engagement
• Management of Inquires
• On-Brand Voice in All Posts
• High-Quality Images
• High-Quality Videos
• Engaging Captions
• Trend Management
• Stories and Highlight Creation
• Digital Asset Management
Current Packages
*Discounts are applied to multiple brands under the same ownership.
Full tiered social overview can be found here
Additional Content Costs
Photography - Starting @ $750 (per Half Day)*
Photography + Video Clips - STarting @ $1250 (per day)*
*Travel Non-Inclusive
We highly recommend using our content services to maintain quality & tone of voice while we manage your social image.
a la carte
promoted posts
Reach a wider audience
Recommended for events & special promotions
Push reservations
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Podcasting w/ Video
Capture & Record a podcast
Full length video podcast + short form clips for social
*A La Carte items are quoted on a custom basis*
Public Relations
Whether you're building buzz, rewriting your narrative, or just trying to rise above the noise, we’re the quiet force behind the headlines.
PR offerings tailored for hospitality, lifestyle, and founder-led brands include:
● Media Relations and Editorial Pitching Outreach to national, regional, and local press across print, digital, and broadcast. Pitches are designed to align with editorial calendars, current trends, and brand relevance.
● Press Campaigns and Brand Launches Strategic visibility support for openings, rebrands, seasonal campaigns, and new offerings.
● Executive and Founder Thought Leadership Profile pitching, byline development, and positioning for key brand voices.
● Messaging and Narrative Development Press kits, brand stories, and messaging frameworks tailored for media and public consumption.
● Influencer Collaborations and Strategic Partnerships Curated partnerships with creators and aligned brands to drive awareness and engagement.
● Event PR and Press Previews Strategy and coverage support for hospitality launches, activations, and seasonal experiences.
● Reputation Management and Perception Strategy Proactive narrative control, brand sentiment monitoring, and ongoing media alignment.
● Media Training and Interview Prep Coaching for executives, GMs, and spokespeople to show up confidently across media formats.
● Awards and List Submissions Research and submission support for industry awards and editorial recognition opportunities
At Alias, we don’t just amplify. We architect the narrative, then let the right people find it at just the right time.
SEO Marketing Packages
Backed by unparalleled experience and in-depth knowledge of white hat practices, our SEO team can devise and implement custom optimization plans that put and keep your brand on track to extraordinary success in organic search.
E-Mail Marketing
Our team can work within your CRM to put together effective email campaigns that blast to your customers & audience.
Goals:
•Maximize Campaign effectiveness
•Monitor & utilize reporting + analytics
•Monthly recaps & feedback to pivot campaigns where needed
•Creative ideation to use in e-blasts
•Use fresh & creative materials in tandem with social & web marketing efforts.
•Work with your current design team for all assets.
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1. Campaign Strategy & Planning
Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
Coordinating with you to ensure alignment with business goals, promotions, or special events.
Ongoing evaluation of past campaign performance to refine strategies.2. List Management & Segmentation
Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
Creating segments based on demographics, purchasing behavior, and engagement history.3. Copywriting & Design
Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.4. Email Setup & Execution
Building and scheduling each email in your email platform.
Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
Monitoring campaigns in real time to ensure smooth execution.5. Reporting & Analytics
Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
Generating detailed reports with insights and actionable recommendations to improve future campaigns.6. Ongoing Communication & Revisions
Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
Regular communication to adjust strategy and optimize campaign performance over time.Cost Variables:
There are several variables that may impact the final cost based on your specific needs. These include:
Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).
Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.
Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.
List Size: Larger lists can require additional management and segmentation, which may increase the time needed.
Billed hourly based on need
