Our team offers unique & exciting 360 marketing & PR solutions that cater to your brand.
Platforms we are proficient in
examples of work
Razny Jewelers
Social Media Content Overview
Marketing Designed to Build Demand, Authority, and Enduring Growth
Alias looks to partner with Razny to amplify its brand positioning, elevate digital presence through data backed strategy, and cultivate demand across both legacy clientele and emerging audiences. Every initiative is crafted to honor the brand’s heritage while positioning it for modern relevance and continued growth. As stewards of some of the world’s most respected watch and jewelry houses, Razny is uniquely positioned at the intersection of heritage and aspiration. Every initiative is crafted to honor both the integrity of the brands you carry and the distinct point of view that defines Razny, ensuring continued relevance and long-term growth.
Our Approach
We architect marketing systems that are as intentional as the pieces you carry, designed to support long-term brand equity and sustained performance.
Brand Clarity
Define and articulate a point of view that resonates with discerning clients, partners, and stakeholders, ensuring every expression of the brand feels considered and unmistakably Razny.
Digital Experience
Elevate the website experience through refined visuals, cohesive brand guidelines, and a seamless journey that mirrors the in-store level of service and sophistication.
Visibility
Strengthen search presence and cultural relevance to ensure Razny is not only discoverable, but desired, showing up with authority in moments that matter.
Demand Generation
Activate thoughtful paid media and content strategies that attract the right audience, balancing aspiration with conversion.
Scale
Expand with intention, optimizing and unifying messaging across all channels to ensure consistency, clarity, and continued growth without dilution of the brand.
Social Media Marketing
Cultivating Presence with Intention, Relevance, and Distinction
We develop a consistent and strategically led social presence across key platforms, positioning Razny as a trusted authority in fine jewelry and fine timepieces. Each channel is approached as an extension of the in-store experience, designed to reflect the heritage of the brands you carry while reinforcing the distinct point of view that defines Razny from its competitors.
This effort is focused on elevating brand perception, strengthening visibility, and supporting client engagement through refined and intentional storytelling.
Platform Focus
Instagram, Facebook, and LinkedIn, each approached with a tailored content strategy while maintaining a cohesive and elevated brand voice.
Content Strategy
Development of a monthly content framework aligned to seasonal moments, brand posting cadence commitments, product features, and client engagement opportunities.
Content Creation
Production of branded content across formats including static imagery, short-form video, and educational storytelling that highlights craftsmanship, heritage, and product distinction.
Brand and Partner Storytelling
Thoughtful integration of the world-class brands Razny represents, ensuring each is showcased with integrity while reinforcing Razny’s role as curator and authority.
Content Planning and Publishing
Creation of a structured content calendar with a consistent cadence that balances aspiration, product focus, and cultural relevance.
Performance Optimization
Ongoing monitoring of performance metrics with refinements to ensure content continues to resonate with both loyal clients and new audiences.
Community Engagement
Active and considered management of user interaction to foster connection, responsiveness, and a sense of exclusivity.
Digital Asset Management
Organization and maintenance of content libraries to ensure consistency, efficiency, and long-term scalability across campaigns and platforms.
Investment Overview
Supporting two brand handles across two to three channels, this investment expands video content and cadence to drive greater visibility, consistency and engagement.
Monthly Retainer: $4,000 – $5,000
Structured with a 6-month minimum engagement
What to expect
• Scheduling of Content
• Hashtag Creation + Research
• Monthly Engagement Reports
• User Engagement
• Management of Inquires
• On-Brand Voice in All Posts
• High-Quality Images
• High-Quality Videos
• Engaging Captions
• Trend Management
• Stories and Highlight Creation
• Digital Asset Management
Full tiered social overview can be found here
Additional Services Costs
Photography - Starting @ $750 Per Half Day | $1500 per Full day
Videography - STarting @ $1750 per Half Day | $2500 per full day
Production Capabilities (sample videos Above)
We offer full-scale production support for more developed video and content needs, including website features, event and lifestyle shoots, in-studio product photography and brand storytelling. All production work is scoped and priced based on the specific creative and execution requirements.
*Travel Non-Inclusive | *Editing Hours may apply for special projects out side of scope.
We highly recommend using our content services to maintain quality & tone of voice while we manage your social image.
a la carte
Paid Social
Reach a wider audience
Push special events
Gain awareness
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for large virtual meetings & presentations
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Podcasting w/ Video
Capture & Record a podcast
Full length video podcast + short form clips for social
