Truth Be Told | The Study Hotel
PR and Social Strategy Designed to Drive Awareness, Loyalty & Revenue
Brand Building & Community Engagement
The Opportunity
The opportunity is to shape and share the stories this property already brings together.
The Study Hotel welcomes multiple generations at different stages of life, each experiencing the university, the city, and the hotel within one cohesive environment.
The opportunity is to:
• Express that identity through curated branding and disciplined, compelling copy
• Elevate social storytelling to reflect the guest experience from multiple perspectives and share those stories across multiple social channels to drive awareness and reservations
• Create thoughtful programming that drives intentional energy into Truth Be Told and positions the restaurant as a cultural extension of the surrounding community
Alias brings deep experience in hospitality and food and beverage to support The Study as a strategic extension of its team.
Public Relations
Restaurant-Led and story driven, our approach to PR is not traditional, it is designed to shape the narrative of the property, with a primary focus on Truth Be Told as the cultural and social gathering place of hotel and community.
Our role is to ensure those moments are intentional, visible, and aligned with the depth and soul of The Study. We create experiences worth capturing and sharing, building awareness, loyalty and revenue growth.
Narrative Definition and Brand Protection
Clarify and protect the restaurant’s identity within the Chicago dining landscape
Ensure messaging consistency across media, partnerships, and public touchpoints
Align storytelling with the intellectual and hospitality-driven DNA of The Study and its amenities
Creative Programming and Cultural Moments
Develop thoughtful, brand-aligned gatherings that activate the dining room when appropriate, shared public spaces
Concept seasonal experiences tied to the university rhythm and Chicago’s cultural calendar
Design signature moments that feel native to the space and encourage repeat visitation
Leverage upcoming area developments as an opportunity to reintroduce and expand awareness through tailored programing that attracts a broader audience
Strategic Visibility
Position Truth Be Told within conversations around culture, dining, design, and academia
Secure meaningful press coverage and influencer led content collaborations
Position the restaurant as a destination for conversation and community, not just dining
Event and Communal Space Activation
Develop lifestyle-driven storytelling that inspires private dining and event bookings
Elevate milestone gatherings through targeted content that showcases the property’s capabilities, including rehearsal dinners, celebrations, and weddings
Partnership Development
Build relationships with cultural institutions, university affiliates, planners, artists and creatives
Identify collaborators aligned with the intellectual and community-forward nature of the property
Secure strategic brand partnerships that reinforce the story, strengthen local community ties and elevate the credibility of Truth Be Told’s food and beverage offerings and authentic service.
Investment: $7000 month retainer
Social Media Strategy and Management
Alias develops thoughtful, tailored social media strategies that reflect the depth and identity of each brand we represent. Once defined, we execute with consistency and discipline.
For Truth Be Told and The Study, social media serves as both visibility engine and brand steward. It is often the most immediate and cost-effective extension of public relations, shaping perception daily while building awareness, engagement, and long-term loyalty.
Our team manages strategy, content planning, production, posting, and community engagement across key platforms. Every post is intentional. Every caption reflects the brand voice. Every image meets a high visual standard aligned with the property’s aesthetic.
For the property’s two social handles, we recommend our Prime Package for each account.
Prime Package Includes:
Quarterly on-site content creation
Professional photography and short-form video assets
Strategic content planning and monthly calendars
Posting across Instagram and Facebook
Community management and engagement
Performance reporting and optimization
This structure ensures consistency while allowing room for seasonal storytelling, restaurant programming support, and event promotion.
Investment: Prime Package (X 2 Accounts) $3000 per month
what to expect
• Influencer management
• Engagement Reports
• Reposts from guests & events
• Scheduling of Content
• User Engagement
• Management of Inquires
• On-Brand Voice in All Posts
• High-Quality Images
• High-Quality Videos
• Original reel creation
• Engaging Captions
• Trend Management
• Stories and Highlight Creation
• Digital Asset Management
examples of work
À La Carte
Website & Ad based video production
Banner videos for your website or public spaces
Ad based video production (Sojern, Youtube, etc)
promoted posts
price varies on goals
Reach a wider audience
Recommended for events & special promotions
Push reservations
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
SEO
Amplify your digital footprint.
In a digital landscape where visibility matters, strong storytelling must also be discoverable.
For boutique properties like The Study, a focused and strategic SEO foundation can meaningfully improve search visibility across hotel stays, restaurant reservations, private events, and university-adjacent travel.
Should the property wish to expand its digital footprint further, Alias offers structured SEO support designed to complement PR and social efforts.
For a website of this scale, we recommend the Grow Package, which includes:
Site health audit and technical cleanup
Optimization of 8 to 10 pages per month
Monthly SEO reporting and performance insights
Bi-monthly blog content and Google Business Profile posts
Directory listing management
Foundational backlink development
This service ensures that campaigns, programming, and seasonal storytelling continue to generate visibility beyond press and social channels.
Available Investment: Grow Package $2000 per month
Website Audit Snapshot
As part of our initial review, we conducted a website audit to identify visibility strengths and areas for optimization.
Access the full report below. We are happy to walk through the findings and explore how they can support future PR, social, and revenue initiatives.
Other Services
E-Mail Marketing
Our team works directly within your CRM to design and execute targeted email campaigns that engage your audience, drive action, and keep your brand top of mind with loyal guests and future customers.
Food and Beverage Consulting
As executive leaders with deep roots in lifestyle and luxury hospitality, we specialize in transforming food and beverage operations, increasing profitability, and shaping guest experiences that leave a lasting impression.
We have led successful rebrands, built high-performing teams, and streamlined operations for renowned brands including Waldorf Astoria, Kimpton Hotels, Virgin Hotels, and others. Our expertise spans restaurant and outlet development, revenue growth, cost control, employee training, team culture, and strategic brand-building.
Alias offers far more than traditional marketing support. We serve as a creative consulting partner to hospitality leaders , helping them explore new ideas, refine their offerings, and push their brands forward with purpose and precision.
Through exceptional creative services and innovative digital products, we help brands showcase their stories, services, and experiences across every platform that matters, elevating their presence and sharpening their competitive edge.
Case Studies
At Alias, results always speak louder than words.
We’ve curated a collection of case studies that highlight the transformative power of our work across branding, marketing, consulting, photography, and programming for lifestyle-driven brands. These stories offer more than a portfolio , they provide a window into our process, our problem-solving approach, and the results we deliver.
Each case study explores the unique challenges our clients faced, the creative and strategic solutions we implemented, and the measurable outcomes that followed. Together, they reflect our commitment to meaningful collaboration, bold ideas, and lasting impact.
