Tres Tesoros Marketing Overview

Our team offers unique & exciting 360 marketing & PR solutions that cater to your brand.

Platforms we are proficient in

examples of work

Social Media Marketing

Alias can support Tres Tesoros by creating a social media strategy that highlights the boutique’s unique story and curated children’s collections. We will design engaging content that blends lifestyle imagery, product features, and community moments to capture attention and inspire sharing. Our team will also manage posting, track results, and adjust campaigns to grow awareness and strengthen customer loyalty.

What to expect

• Scheduling of Content

• Hashtag Creation + Research

• Monthly Engagement Reports

• User Engagement

• Management of Inquires

• On-Brand Voice in All Posts

• High-Quality Images

• High-Quality Videos

• Engaging Captions

• Trend Management

• Stories and Highlight Creation

• Digital Asset Management

Current Packages

a la carte

promoted posts

  • Reach a wider audience

  • Recommended for events & special promotions

  • Push reservations

live streaming

  • Go live on your feed for events & special announcements

  • Professional lighting, sound & a steady cam are provided

  • Can be used for zoom meetings

event photo & video

  • On-site photo & video

  • Event style captures

  • Great for recaps & additional social media albums

Podcasting w/ Video

  • Capture & Record a podcast

  • Full length video podcast + short form clips for social

*A La Carte items are quoted on a custom basis*

Public Relations

Whether you're building buzz, rewriting your narrative, or just trying to rise above the noise, we’re the quiet force behind the headlines.

PR offerings tailored for hospitality, lifestyle, and founder-led brands include:

● Media Relations and Editorial Pitching Outreach to national, regional, and local press across print, digital, and broadcast. Pitches are designed to align with editorial calendars, current trends, and brand relevance.

● Press Campaigns and Brand Launches Strategic visibility support for openings, rebrands, seasonal campaigns, and new offerings.

● Executive and Founder Thought Leadership Profile pitching, byline development, and positioning for key brand voices.

● Messaging and Narrative Development Press kits, brand stories, and messaging frameworks tailored for media and public consumption.

● Influencer Collaborations and Strategic Partnerships Curated partnerships with creators and aligned brands to drive awareness and engagement.

● Event PR and Press Previews Strategy and coverage support for hospitality launches, activations, and seasonal experiences.

● Reputation Management and Perception Strategy Proactive narrative control, brand sentiment monitoring, and ongoing media alignment.

● Media Training and Interview Prep Coaching for executives, GMs, and spokespeople to show up confidently across media formats.

● Awards and List Submissions Research and submission support for industry awards and editorial recognition opportunities

At Alias, we don’t just amplify. We architect the narrative, then let the right people find it at just the right time.

SEO Marketing Packages

Backed by unparalleled experience and in-depth knowledge of white hat practices, our SEO team can devise and implement custom optimization plans that put and keep your brand on track to extraordinary success in improving organic search.

Complimentary SEO Audit

SEO Audit Summary (Current Status)

Your site has very limited visibility online. Authority remains low with a score of 2 out of 100, unchanged since December 2024. Only six organic keywords are currently ranking, down from a peak of thirteen earlier this year. Organic traffic is nearly nonexistent at about seven visits per month, almost entirely from a single branded keyword. Backlink growth is stagnant with only one new and one lost link in the past 30 days.

In short: the site has little authority, minimal keyword traction, and almost no organic traffic.

Current Site Health

Site health measures technical SEO elements that impact loading times, user experience, and overall functionality. Strong site health is a major driver of search performance, with top-ranking sites typically scoring at least 92 percent.

The Tres Tesoros Children's Boutique site has a health rating of 88 percent. This score reflects several issues, including 6 errors, 287 warnings, and 98 notices. In addition, 3 out of 6 thematic reports show below-average ratings for crawlability, core web vitals, and internal linking. Ideally, all of these should be performing at 100 percent.

Site Health Priorities

Resolving as many of the current issues as possible should be the top priority for SEO, ensuring the site is in optimal technical condition as soon as possible. Once site health is maximized, it can be maintained through routine audits to proactively identify and fix issues, consistent monitoring of Google Search Console alerts and warnings, and ongoing Core Web Vitals testing and improvements for both mobile and desktop.

Listings (Location-Based Directories)

The Tres Tesoros Children’s Boutique website could not be submitted to the listings tool in SEMRush because there does not appear to be a physical business address. If a retail address is available, the site could be submitted to approximately 40 to 60 online directories. This would strengthen local SEO presence while also generating new, authority-boosting backlinks that could help increase site authority in the early stages.

E-Mail Marketing

 

Our team can work within your CRM to put together effective email campaigns that blast to your customers & audience.

Goals:

•Maximize Campaign effectiveness

•Monitor & utilize reporting + analytics

•Monthly recaps & feedback to pivot campaigns where needed

•Creative ideation to use in e-blasts

•Use fresh & creative materials in tandem with social & web marketing efforts.

•Work with your current design team for all assets.

  • 1. Campaign Strategy & Planning

    Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
    Coordinating with you to ensure alignment with business goals, promotions, or special events.
    Ongoing evaluation of past campaign performance to refine strategies.

    2. List Management & Segmentation

    Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
    Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
    Creating segments based on demographics, purchasing behavior, and engagement history.

    3. Copywriting & Design

    Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
    Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
    A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.

    4. Email Setup & Execution

    Building and scheduling each email in your email platform.
    Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
    Monitoring campaigns in real time to ensure smooth execution.

    5. Reporting & Analytics

    Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
    Generating detailed reports with insights and actionable recommendations to improve future campaigns.

    6. Ongoing Communication & Revisions

    Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
    Regular communication to adjust strategy and optimize campaign performance over time.

    Cost Variables:

    There are several variables that may impact the final cost based on your specific needs. These include:

    • Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).

    • Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.

    • Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.

    • List Size: Larger lists can require additional management and segmentation, which may increase the time needed.


  • Billed hourly based on need

Case Studies