Our team offers unique & exciting 360 marketing & PR solutions that cater to your brand.
Platforms we are proficient in
examples of work
Viaero Center Marketing Overview
Marketing Built to Scale Demand, Credibility, and Growth
We partner with you to clarify positioning, strengthen digital presence, and drive qualified demand across enterprise and venue-based markets.
Our Approach
We build marketing systems designed to support enterprise sales and long term growth:
Brand Clarity: Define positioning for operators, partners, and stakeholders
Digital Experience: Align website with enhanced images, brand guidelines and buyer journey
Visibility: Strengthen search presence and industry discoverability
Demand Generation: Activate paid media and content strategy
Scale- Optimize and expand uniform and cohesive messaging across channels
Services
1. Website Enhancement & Experience Optimization
Transform the existing website into a high-performing sales tool aligned with the updated brand identity and designed to support enterprise decision-makers.
Integration of enhanced visuals and design refinement
Audit and optimization of site structure and user journey
Copy recommendations and content hierarchy to improve clarity and conversion
Visual storytelling direction leveraging Alias-produced photography assets
Investment: $125/hour
Estimated Range: $5,000 – $7.500
Timeline: 30–45 days following brand and visual asset completion
Structure: Average 8-hour workdays across the project timeline estimated: 40-60 hours For the initial upgrade.
Marketing Strategy
2. Monthly Marketing strategy
Building a system strategy that drives attendance, awareness and works in orchestra with the venue music and entertainment, hockey an other internal partners to maximize outreach across all venue offerings, distinct audience buckets, and digital platforms.
Investment: $2,000/ month retainer (6 month minimum commitment)
3. SEO & Digital Performance Optimization
Position the Viaero Center as a searchable authority in sporting venue and events.
Full website SEO audit
Keyword strategy aligned to target industries
On-page optimization across core pages
Backlink development and domain authority building
Site speed and performance recommendations (WordPress optimization)
Metadata, tagging, and indexing optimization
Ongoing performance tracking and reporting
Search positioning for high-intent industry terms
Content alignment to support SEO and conversion
Competitive benchmarking within venue/stadium staffing space
Optimization of existing pages before creating new ones
Alignment between SEO, website structure, and user journey
Continuous refinement based on performance data
As part of this exploration, we included an initial website audit to establish a clear baseline and identify immediate opportunities for optimization,
Investment: $4,000/month (6 month minimum engagement)
4. Social Media Marketing
Develop a consistent and strategic presence across key platforms to position the venue as the go to sporting venue, and large-scale events.
This effort is focused on credibility, visibility, and demand support that aligns with company outreach goals.
Scope of work:
Platform focus: Instagram, Facebook
Development of monthly content strategy aligned to business goals
Creation of branded content across formats (static, short-form video, educational content)
Executive and leadership visibility strategy (thought leadership positioning)
Content calendar development and publishing cadence
Performance monitoring and content optimization
User engagement
Digital asset management
Investment: $2,000/month (6 month minimum engagement)
Full tiered social overview can be found here
Additional Content Costs
Photography - Starting @ $750 Per Half Day | $1500 per Full day
Videography - STarting @ $1750 per Half Day | $3500 per full day
Production Capabilities (sample videos Above)
We offer full-scale production support for more developed video and content needs, including website features, event and lifestyle shoots, and brand storytelling. All production work is scoped and priced based on the specific creative and execution requirements.
*Travel Non-Inclusive
We highly recommend using our content services to maintain quality & tone of voice while we manage your social image.
a la carte
PAid Social
Reach a wider audience
Recommended for Special Events & Promotions
Build Brand Awareness
live streaming
Go live on your feed for events & special announcements
Professional lighting, sound & a steady cam are provided
Can be used for zoom meetings
event photo & video
On-site photo & video
Event style captures
Great for recaps & additional social media albums
Podcasting w/ Video
Capture & Record a podcast
Full length video podcast + short form clips for social
*A La Carte items are quoted on a custom basis*
5. Demand Generation (Paid Media & E-Mail Marketing)
Develop and execute integrated campaigns across paid media and email to drive qualified leads, support the sales pipeline, and increase engagement with target audiences.
This approach ensures that acquisition (paid media) and conversion (email) work together as a cohesive system rather than isolated efforts.
Scope of Work
Develop and manage targeted paid media campaigns (LinkedIn, Google, etc.)
Define audience segments aligned to key industries and decision-makers
Create and test campaign messaging and creative assets
Optimize campaign performance through ongoing analysis and refinement
Develop and execute targeted email campaigns to engage prospects and partners
Align email outreach with paid media efforts for stronger conversion
Track and analyze performance across channels to inform strategy
Provide monthly reporting with insights and recommendations
CRM Integration
We will operate directly within your CRM environment to ensure all campaigns are fully integrated with your data and workflows which enable more precise targeting, streamlined execution, and stronger performance visibility.
Positioning
This effort is designed to create a consistent and scalable communication channel to support lead progression, campaign amplification, and long-term audience engagement.
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1. Campaign Strategy & Planning
Developing a tailored strategy for each campaign, including segmentation, targeting, and timing to maximize engagement.
Coordinating with you to ensure alignment with business goals, promotions, or special events.
Ongoing evaluation of past campaign performance to refine strategies.2. List Management & Segmentation
Maintaining and organizing your email lists, ensuring they are up-to-date and segmented appropriately for your target audience.
Regularly updating the list in your CRM or email platform to maintain optimal targeting for each campaign.
Creating segments based on demographics, purchasing behavior, and engagement history.3. Copywriting & Design
Crafting engaging email copy that aligns with your brand's voice and ensures high engagement.
Designing each email to be visually compelling, with a strong call-to-action (CTA) and clear messaging.
A/B testing subject lines, CTAs, and layout options to optimize open rates and click-through rates.4. Email Setup & Execution
Building and scheduling each email in your email platform.
Performing tests to ensure compatibility with mobile devices, proper deliverability, and functionality.
Monitoring campaigns in real time to ensure smooth execution.5. Reporting & Analytics
Analyzing the performance of each campaign, including open rates, click-through rates, conversions, and ROI.
Generating detailed reports with insights and actionable recommendations to improve future campaigns.6. Ongoing Communication & Revisions
Working closely with you to ensure campaigns align with your needs, making revisions based on feedback.
Regular communication to adjust strategy and optimize campaign performance over time.Cost Variables:
There are several variables that may impact the final cost based on your specific needs. These include:
Frequency of Campaigns: If you’d like to increase or decrease the number of emails sent per week (more than 5 emails per week would typically require additional resources).
Custom Design or Development: If you need more complex email designs or coding beyond standard templates, it may add to the cost.
Platform Integration & Management: If your CRM or email platform requires additional integration or a more tailored setup, this may result in added costs.
List Size: Larger lists can require additional management and segmentation, which may increase the time needed.
Investment: $75/hour
Estimated Range: $1,500 – $2,500
Timeline: 30–45 days following brand and visual asset completion
Structure: Average 8-hour workdays, estimated: 20-34 hours for light targeted paid media campaign and light digital asset creation
